In this article GOOGL Follow your favorite stocks CREATE FREE ACCOUNTGoogle announced in a surprise move that it would reverse its years-long plan to phase out third-party cookies. The U.S. internet giant said late Monday it is reversing a long-planned move to ditch third-party cookies — the critical text files that track users' web activity for advertisers. And what does Google's decision mean for how you interact with the web moving forward — or, for that matter the advertising industry? Roughly 40.9% of websites globally use cookies to gather data on users, according to data from W3Techs, a web technology research firm. This issue forms the main reason why Google has now decided to terminate its planned depreciation of third-party cookies.

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Persons: Daniel Acker, Matthew Holman, Cripps, it's, Google's, Steve Silvers, there's, Silvers, Authority —, Vasiliki, Makou, Jennifer Elias Organizations: Google, Bloomberg, Getty, CNBC, Competition, Authority, ICO, Data Locations: U.S, W3Techs, Europe, London