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She Burned It All Down, to Build the Perfect Dress
  + stars: | 2023-10-18 | by ( Jessica Iredale | ) www.nytimes.com   time to read: +1 min
Until then, Mara Hoffman had been the go-to purveyor of sexy psychedelic prints and bikinis for the Coachella crowd. “I did a strip show, tried everything on and they placed their first order,” Ms. Hoffman said. As time wore on, Mara Hoffman the brand felt increasingly disconnected from Mara Hoffman the woman, on a spiritual and aesthetic level. At one point Ms. Hoffman found herself crying on her couch, telling Ms. Davis that she wanted to close the business. “Burn it to the ground,” Ms. Hoffman said.
Persons: ” Mr, Majeranowski, , they’ve, Hoffman, Mara Hoffman, Patricia Field, Ms, , Davis Organizations: Parsons Locations: New York, Murray
REUTERS/Miguel VidalA CORUNA, Spain/LONDON, Feb 28 (Reuters) - In Spain's A Coruna, two contrasting fashion business models collide - pitching the growing demands for the clothing industry to become more sustainable against the constant need to drive sales. This rainy, windswept, city on the rugged Atlantic coast is the unlikely headquarters of Zara-owner Inditex (ITX.MC) - the world's biggest fast fashion retailer. It also hosts small boutiques offering high quality, durable products that consider themselves an alternative to the fast and affordable fashion propelling Inditex's annual sales of 28 billion euros ($30 billion). "If you release tonnes and tonnes of clothes, textiles, shoes into the market, you will have to collect it," he said. But Circ and its competitors are only capable of producing 1% of the textiles needed to make the 109 million tonnes of clothes per year that the global fashion industry churns out.
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