YouTube's big bet on the NFL Sunday Ticket may be paying off, with YouTube TV becoming the fastest-growing Google product over the past year, according to internal growth metrics viewed by Insider.
The television streaming service also saw the highest engagement of any Google product as well as the highest retention rate, according to the data.
It said 52% of YouTube TV's users were frequent, while only 8% of YouTube TV accounts had lapsed.
YouTube TV , which offers a selection of linear and on-demand programming, launched in 2017.
"YouTube watch time increases substantially after tablet adoption, with YouTube watch time on form factors other than tablet decreasing only slightly," read a summary of the findings.
Persons:
Ruth Porat
Organizations:
NFL, YouTube, Google, Street Journal, Magic Eye