download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. A new report, "The Future of News: Ad Adjacency Study," challenges this conventional wisdom and indicates the focus on brand safety in news advertising might be misguided. The report also sought to measure how large an audience advertisers might be missing out on by advertising alongside only certain topics. "Brand safety — or at least when it comes to news advertising — really doesn't promote desirable social goals because it defunds the ability to report news." Penn told BI he was hopeful the report would help create a more productive relationship between media publishers and advertisers.

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Persons: —, Mark Penn, Stagwell, Axel Springer, Donald Trump, Joe Biden, Penn, Gen, Biden, Trump, Maggie Milnamow Organizations: Service, Business, Politico, The New York Times, Street Journal, Washington, Harvard, Harris, Republicans