Since 2021, when her bosses asked her to make her Instagram account public, her following has gone from under 1,000 to 148,000. She’s not on TikTok, yet a search of her name there pulls up 2.2 million views. The selfies Ms. Gayot casually shoots in the full-length mirror of her office of herself wearing J. Crew with enviable ease — topped by her trademark mane of Botticelli curls — are starting to fill that Jenna Lyons cult-of-personality void without getting exactly personal, as Ms. Lyons is wont to do. Ms. Gayot started her new job in the very early days of the pandemic, pregnant with her second child and coming into the office daily, long before a vaccine was on the horizon.

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Persons: She’s, Gayot, —, Jenna Lyons, Lyons, “, ”