And the company predicts the strategy will work, with online holiday sales climbing almost 5% above last year.
Retailers are poised to offer up to 35% off listed prices this holiday season, with the deepest discounts applied to toys, electronics and apparel, Adobe said in its annual holiday forecast.
Buy Now, Pay Later is expected to drive a record $17 billion in online spending this holiday season, up 17% from 2022, Adobe said.
Americans are also doing more and more holiday shopping (and shopping in general) on smartphones and tablets.
That means Adobe’s 2023 holiday shopping forecast for solid sales growth would signal a genuine increase in demand from consumers.
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New York CNN Business —, Adobe Analytics, Retailers, Adobe, PlayStation, Madden NFL, Amazon, PayPal, Commerce Department