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Top related persons:
Macy's - 1 Tony Spring - 1
Top related locs:
Bloomingdale's
Top related orgs:
Inc - 1 Macy's Media Network - 1

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2 mentions found


☆ Macy's says quarterly sales dropped, delays earnings release after employee hid delivery expenses
  + stars: | 2024-11-25 | by ( Jacob Pramuk Melissa Repko | Jacob Pramuk | Melissa Repko | ) www.cnbc.com   time to read: +4 min
Comparable sales for its owned and licensed businesses, plus its online marketplace, dropped 1.3%. Macy's said it found "an issue related to delivery expenses in one of its accrual accounts" while preparing its quarterly results. At Bloomingdale's, comparable sales climbed 3.2% on an owned-plus-licensed basis, including the third-party marketplace. And Bluemercury comparable sales increased 3.3%, marking the 15th consecutive quarter of comparable sales growth for the beauty brand. At the Macy's stores that will remain open, comparable sales were down 0.9% on an owned-plus-licensed basis, including the third-party marketplace.
Persons: Macy's, Tony Spring Organizations: Inc, Macy's Media Network Locations: Bloomingdale's
☆ Macy's top retail media exec reveals the company's plan to use The Trade Desk to propel its surging $144 million ad business
  + stars: | 2023-05-08 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Macy's has signed a deal with adtech firm The Trade Desk to sell targeted programmatic ads. Macy's data can also find people who are likely to be luxury shoppers and buy big-ticket products. Advertisers pay for those ads using their trade marketing budgets that brands spend in exchange for selling products at Macy's. That spend is typically handled by ad agencies that purchase ads using digital ad buying platforms like The Trade Desk. The Macy's deal is significant for The Trade Desk as well and shows how the adtech company is expanding its influence within retail media.
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