Some of the people who make commercials today are worried that A.I. to make fake ads gives it a job it already excels at: assistant ethnographer, media-studies expert, unbiased auditor of cultural tropes. In “Synthetic Summer,” the partygoers seemingly don’t know how to drink: They hold cans a few inches from their faces or latch their lips to the sides. “Synthetic Summer,” for instance, has the DNA of a 20-year-old Bud Light commercial; it bears little resemblance to the brand’s latest Super Bowl spot. As far as brands are concerned, that’s fine: They need not train A.I.

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Persons: A.I, —, ”, you’ve, Mac Schwerin Organizations: Bud, Companies, YouTube, Mac Locations: Washington