While GroupM always had country-level P&Ls, it previously let its individual agencies — EssenceMediaCom, Wavemaker, MSix&Partners, and Mindshare — be responsible for their own budgets.
This move is the latest in Juhl's plan to make these different media agencies follow similar business practices across all of the markets in which GroupM operates.
Under Juhl, GroupM centralized media delivery within a unit called Nexus and centralized all of GroupM's data and technology within a unit called Choreograph.
Juhl said that despite the push to streamline its business, GroupM's individual agency brands will continue to operate as separate entities rather than a homogenous media group.
WPP said last month it will reveal more details about its plans to simplify GroupM at its Capital Markets Day in January.
Persons:
Christian Juhl, GroupM, Juhl, —, Publicis, EssenceMediaCom, Mindshare, Kirk McDonald
Organizations:
Business, Ls, MSix, Partners, Groupe, Unilever, North America, WPP
Locations:
GroupM, China