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☆ Apple has begun testing an AI-powered ad product similar to Google's Performance Max as it looks to supercharge its $7 billion ad business
  + stars: | 2024-03-11 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +3 min
Apple is taking a cue from Google and Meta by experimenting with a new AI-powered way to buy its App Store ads, according to two people familiar with the matter. Commentators have previously speculated that Apple would soon bring ads to Maps, Apple TV+, and its Books app. Most of that revenue is derived from its App Store search ads, though it has recently made progress in other areas. Apple now offers sponsorships and other ad integrations within its broadcasts of MLS Soccer on Apple TV. It has also made key hires in areas including adtech and TV ad sales, which suggests it may have bigger advertising ambitions, such as following rivals like Netflix and Apple by adding an advertising tier to Apple TV+.
Persons: Max, it's, Apple didn't, Eric Seufert, Seufert, Apple Organizations: Apple, Google, Business, Meta, Mobile, MLS Soccer, Netflix
☆ Apple's advertising business is expanding into new areas this year such as TV. Here are 14 behind-the-scenes Apple executives building its advertising empire.
  + stars: | 2023-03-03 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +11 min
Right now its roughly $5 billion-in-revenue ads business largely consists of search ads sold within the App Store. We asked more than a dozen advertising industry insiders and former Apple advertising staffers to identify the most important executives building Apple's advertising business. Teresi's ascent coincides with the explosive growth of Apple's ad business in recent years. A former Yahoo and Quantcast staffer, Crawford first joined Apple in 2011 to work on global operations for iAd. Lauren Fry - Apple TV+ ad salesApple hired Fry, a TV and video ad sales veteran, in February this year, The Information reported.
☆ Apple is looking for a top sales executive to spearhead a giant advertising push in sports and streaming. Here are 16 execs who could score the job.
  + stars: | 2023-01-19 | by ( Claire Atkinson | Lucia Moses | Lara O'Reilly | ) www.businessinsider.com   time to read: +15 min
Netflix also conducted a search before hiring two Snap executives, Jeremi Gorman and Peter Naylor, to lead its new ads business. XandrLesser, a longtime digital ad executive, has extensive experience working on issues around the future of digital marketing. McDonald has a ton of other digital ad sales and publishing experience. She helped launch Modi Media, ad buying giant GroupM's addressable TV business, before joining TV adtech startup Cadent. UnivisionValentino runs Disney's digital ad business as EVP, client and brand solutions.
☆ From Amazon to The Trade Desk, experts predict these companies will be the most active acquirers of advertising businesses next year
  + stars: | 2022-12-27 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +7 min
There's a strong interest from acquirers in hot trends like commerce media and data consultancy. Experts predicted the companies most likely to be acquirers of advertising businesses in 2023. Many industry observers expect advertising industry M&A deal volume and value to be down next year due to volatile macroeconomic conditions. Experts across the advertising industry — from consultants, to agency executives, analysts, investors, and adtech leaders — named the companies likely to be active in the advertising M&A market in 2023 and why. Apple could make an under-the-radar adtech acquisition for its sleeping giant advertising businessIndustry insiders predict Apple has big plans for its $5 billion-and-growing advertising business next year.
☆ 13 behind-the-scenes executives leading Apple's $5 billion advertising division
  + stars: | 2022-11-30 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +10 min
Right now its roughly $5 billion-in-revenue ads business largely consists of search ads sold within the App Store. It's been a big year for Apple's ad division. We asked more than a dozen advertising industry insiders and former Apple advertising staffers to identify the most important executives building Apple's advertising business. Teresi's ascent coincides with the explosive growth of Apple's ad business in recent years. A digital advertising veteran — having held senior roles at Yahoo, Quantcast, and Adobe — Teresi joined Apple in 2012 as vice president for its iAd division.
☆ Meet the 'stone-cold-brilliant' Apple exec heading up Apple TV+, Sports, gaming and more, who insiders think could succeed Eddy Cue
  + stars: | 2022-10-26 | by ( Claire Atkinson | ) www.businessinsider.com   time to read: +10 min
The former Time Warner Cable exec is driving Apple's subscription businesses including TV+, Sports, and Apple One. But inside and outside the tech giant, people are eyeing one cable TV alum who is being positioned for bigger things under Eddy Cue, the company's longtime Services SVP. As VP, Services, Stern is responsible for running strategy and operations for multiple growth businesses inside Apple. Here's how Stern ascended from cable TV to the top of the tech giant, and what his moves mean for the future of Apple Services. He appeared on stage in 2019 as the frontman for the Apple TV app, in a pair of dark-wash jeans and an untucked gray button-down.
☆ Masato Kudo: Former Japanese international and MLS soccer player dies aged 32
  + stars: | 2022-10-23 | by ( Issy Ronald | ) edition.cnn.com   time to read: +2 min
CNN —Japanese football club Tegevajaro Miyazaki has announced the death of striker Masato Kudo at age 32, the Japan Times reports. “From his achievements in the J1 to being selected for the Samurai Blue, Kudo was an incredibly accomplished player. But in spite of that he was never arrogant and cherished his teammates, the club and our supporters. The Japanese Professional Football League confirmed his passing on Twitter:“Along with the entire Japanese football community, we mourn the passing of Masato Kudo and wish to express our most heartfelt condolences to his family and friends,” the statement read. “Football Australia is deeply saddened to hear of the passing of Japanese forward Masato Kudo,” Football Australia, the sport’s governing body in Australia, also tweeted.
☆ Meet the under-the-radar Apple executive who heads Apple TV+, gaming, and sports, and drives more than 860 million paid subscriptions
  + stars: | 2022-10-21 | by ( Claire Atkinson | ) www.businessinsider.com   time to read: +10 min
The former Time Warner Cable exec is driving Apple's subscription businesses including TV+, Sports, and Apple One. As VP, Services, Stern is responsible for running strategy and operations for multiple growth businesses inside Apple. Here's how Stern ascended from cable TV to the top of the tech giant, and what his moves mean for the future of Apple Services. A third former high-placed Time Warner Cable alum also recalled this exchange. He appeared on stage in 2019 as the frontman for the Apple TV app, in a pair of dark-wash jeans and an untucked gray button-down.
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