Music licensing talks are heating up between TikTok and Universal Music Group as negotiations have left the conference room and entered the public sphere.
"Their core mission is to generate as much money as they can from their recordings for their shareholders," David Herlihy, a copyright lawyer and music industry professor at Northeastern University, told BI.
The company is in the process of launching a dedicated streaming app, TikTok Music, and has worked closely with artists on influencer listening parties, livestreams, and in-person events.
But TikTok, as a global social giant, is an important product for music artists and labels.
This is why the music industry is seeking to capture more value."
Persons:
Taylor Swift, Ariana Grande, TikTok, It's, David Herlihy, David, Goliath, UMG, Tatiana Cirisano, Jonny Kaps, MIDiA's Cirisano
Organizations:
TikTok, Universal Music Group, Business, Hollywood, Warner Music Group, Sony Music Entertainment, Northeastern University, Music, MIDiA Research, YouTube, Universal, SiriusXM
Locations:
India, Australia