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Top related persons:
PubMatic - 1 Rajeev Goel PubMatic - 1 IPG - 1 Peter Barry - 1 Uber - 1 Lyft - 1 Zach Greenberger - 1 Greenberger - 1
Top related locs:
Spanish
Top related orgs:
Lyft Media - 2 Wall Street Journal - 1

Search resuls for: "Lyft Media"


4 mentions found


☆ Meet 13 firms that are helping retailers cash in on the $130 billion retail media market
  + stars: | 2023-10-27 | by ( Lauren Johnson | Lara O'Reilly | Ryan Joe | ) www.businessinsider.com   time to read: +1 min
Two years ago, it started building a new tech platform called Convert, and officially launched it this year. Convert helps retailers who sell ads ensure their inventory is available to as many advertisers as possible. This provides more competition for ad slots, so retailers get a fair price for their inventory. PubMatic's technology also helps retailers sell to smaller advertisers as well. PubMatic's Convert provides a portal for those smaller advertisers to log on and manage their retail media buys.
Persons: PubMatic, Rajeev Goel PubMatic, IPG, Peter Barry Organizations: Lyft Media Locations: Spanish
☆ Lyft riders look at their app about 9 times per ride. Now they'll see ads when they check it.
  + stars: | 2023-08-11 | by ( Gabriel Rivera | ) www.businessinsider.com   time to read: +3 min
Lyft's app will now feature ads when a user is booking a ride and during the trip. Its main competitor, Uber, launched video ads on several of its apps back in June. "Lifestyle" is based on locations users "like to visit such as sports games, restaurants, gyms, etc," a spokesperson for Lyft told Insider in an email. All riders will see ads on the app, but they have the option to reject sharing "their behavioral and demographic data," the Lyft spokesperson said. Greenberger told the Journal that Lyft also intends on incorporating video ads on its app before year's end.
Persons: Uber, Lyft, Zach Greenberger, Greenberger, they're, Mark Grether Organizations: Lyft Media, Wall Street Journal
☆ Uber and Lyft Claim Big Gains for Their Ad Businesses
  + stars: | 2023-02-15 | by ( Patrick Coffee | ) www.wsj.com   time to read: +4 min
Ride-hailing companies Uber Technologies Inc. and Lyft Inc. each say their nascent advertising businesses have grown significantly in recent months. PREVIEWThe ride-hailing rivals’ ad businesses are also important for the companies’ growth. Uber said increased ad revenue in the latest quarter was a key growth driver for its overall business. Lyft ad revenue increased “nearly seven times” in the fourth quarter compared with the previous quarter, according to Mr. Greenberger. But the companies’ ad prices offer a glimpse at their respective positions in the market.
☆ Uber to Let Marketers Target Riders by Destination
  + stars: | 2022-10-19 | by ( Patrick Coffee | ) www.wsj.com   time to read: +5 min
Ride-hailing company Uber Technologies Inc. wants to help marketers target consumers with ads based on where they have been and where they are going. The ride-hailing ad business could grow far larger, Mr. Grether said, especially when self-driving cars become more common. “Cars will become our next living rooms,” Mr. Grether said. The rider can also conduct transactions, such as clicking the ad to buy a product without leaving the Uber app, said Mr. Grether. Users can opt out of targeted ads on the Uber app at any time, said Mr. Grether.
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