Sports-media startup SoBet is building a sports-betting community around content creators. Its platform, which launched in June 2022, distributes exclusive short-form videos and other content from sports creators popular on social platforms like Instagram and TikTok. The company announced on May 1 that it closed a $3.7 million seed round led by Third Kind Venture Capital to help grow the platform. "We've built a platform that looks and feels a lot like a social-media platform that houses exclusive content in the form of short-form writeups, short-form videos, etc. — all posted by sports-betting creators in the space."

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Persons: Cooper Lycan, Lycan, that's, SoBet Organizations: Third Kind Venture, Business, Action, BI