Many have personal shoppers, people whose job it is to pull the best purses to take to brunch or jackets to wear on vacation in the Hamptons. "You think about how much power they have" — top personal shoppers can sell up to $5 million a year — "but they have no tools," she said. Not only does this segmentation create a mess for clients, it meant that personal shoppers could lose out on commissions. Along the way, the app collects data — helping personal shoppers and retailers know which products are performing better and the trends that are emerging. The Floorr shared the 12-page pitch deck it used to raise its $1.65 million round.

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Persons: —, Lupe Puerta, Porter, Puerta, Bergdorf Goodman, Shopbop, Chloé, Carmen Busquets, Nigora Tokhtabayeva, they've Organizations: Service, Business, Bain, Hamptons, Prada