Zhou suggests explaining to potential clients why now might be a better time than usual to hire you.
But, it is possible to make sales right now.
And then address how that doesn't minimize what your potential clients want help with.
Here's the template:Hi [name],You might be thinking that now is not a good time to [describe the result that you help clients get in your business].
It's normally [describe what your offer normally looks like], BUT...[describe the special offer you're sharing, whether that's some bonuses, extra work, or a discount].