Today, these dynamic food trucks serve up gourmet delights and cater events, fueled by convenience and social media-driven connection. While the most apparent technology food-truck owners use is front-end POS systems, back-end technology is also essential. Food-truck owners face the challenge of frequent menu updates, often requiring them to recreate signage or hire someone for the task. This helps food-truck owners make informed decisions related to parking and operating hours, which significantly influences their sales performance. In fact, a 2022 study published by Elsevier found that location was a key challenge for food-truck owners, as it affected customer targeting, exposure, and financial sustainability.

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