DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
Lindsey Lugrin - 3 they've - 3 FYPM - 2 Adobe - 2 they'd - 2 Sunday Riley - 2 — - 1 Olivia McNaughten - 1
Top related locs:
Canada London Emarketer South Ogilvy North America
Top related orgs:
Walmart - 2 Nike - 2 KD - 2 Target - 2 Walmart Adobe Target McDonalds Nike - 2 Adobe - 2 Service - 1 Business - 1

Search resuls for: "Lugrin"


6 mentions found


☆ Influencer marketing is booming in 2024 as brands are taking creators more seriously
  + stars: | 2024-07-11 | by ( Dan Whateley | Shriya Bhattacharya | Sydney Bradley | ) www.businessinsider.com   time to read: +6 min
Brands are "shifting from one-time, short-term partnerships to long-term, recurring partnerships," said Olivia McNaughten, senior director of product marketing and partnerships at the influencer firm Grin. Influencer marketing remains a bright spot in the creator industry, whereas companies in other categories have struggled to grow. Influencer marketing, by contrast, is humming along, with billions of dollars expected to pour into the category this year. Influencer marketing may also be outperforming other creator-economy businesses because it taps into an existing market rather than inventing something new. Goldman Sachs analysts forecasted in April 2023 that influencer marketing and creator advertising would help grow the creator economy to a $480 billion industry by 2027.
Persons: —, Olivia McNaughten, Grin, Fohr, Dollar Boy, it's, Lindsey Lugrin, Grace Murray Vazquez, Petit, they've, Ansley Williams, influencer, influencers, Williams, Lugrin, Goldman Sachs, Ed East, It's Organizations: Service, Business, Dollar, Voices, Cannes Lions, Southwest, Ogilvy North, YouTube Locations: London, Emarketer, South, Ogilvy North America
☆ The 5 best and worst paying brands in influencer marketing, based on data from 16,000 creator reviews
  + stars: | 2023-07-05 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +3 min
Influencer sponsorship review platform FYPM ranked the five highest and lowest paying brands. As more influencers advocate for pay transparency, creator startups are building tools to help collect and share pay data with the creator community. F*** You Pay Me, a platform for creators to anonymously review brands, recently published a creator pricing report for deals on Instagram and TikTok. FYPM's report is based on data from 16,010 crowdsourced brand deal reviews submitted by FYPM creators, with about 7,279 brands. In its most recent report, FYPM once again asked creators to rate the brands they'd worked with.
Persons: FYPM, they've, Lindsey Lugrin, Adobe, they'd, Sunday Riley Organizations: Walmart, Nike, KD, Target, Walmart Adobe Target McDonalds Nike, Adobe Locations: Canada
☆ The 5 highest and lowest paying brands in influencer marketing, based on data from 16,000 creator reviews
  + stars: | 2023-07-03 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +3 min
Influencer sponsorship review platform FYPM ranked the five highest and lowest paying brands. As more influencers advocate for pay transparency, creator startups are building tools to help collect and share pay data with the creator community. F*** You Pay Me, a platform for creators to anonymously review brands, recently published a creator pricing report for deals on Instagram and TikTok. FYPM's report is based on data from 16,010 crowdsourced brand deal reviews submitted by FYPM creators, with about 7,279 brands. In its most recent report, FYPM once again asked creators to rate the brands they'd worked with.
Persons: FYPM, they've, Lindsey Lugrin, Adobe, they'd, Sunday Riley Organizations: Walmart, Nike, KD, Target, Walmart Adobe Target McDonalds Nike, Adobe Locations: Canada
☆ The 10 best and worst brands for influencers to work with, according to data from about 9,600 creator reviews
  + stars: | 2023-01-09 | by ( Nhari Djan | ) www.businessinsider.com   time to read: +3 min
Creator-review platform FYPM ranked the 10 best and worst brands for influencers to work with. F*** You Pay Me, a platform for creators to anonymously review brands, published in January its first list of the best and the worst brands to work with, based on data from 9,578 responses from influencers on its platform. The list, which was published on FYPM's blog, described some of the characteristics that the best brands have in common. Adobe, at the top of the "best" list, garnered good feedback about its relationships with influencers. Lugrin also said that the variety of businesses that made the "best" list may surprise people, and shows that influencer marketing touches everything.
☆ Leaked emails reveal what Revolve is paying influencers in its December ambassador contest — and some creators aren't impressed
  + stars: | 2022-12-02 | by ( Amanda Perelli | Marta Biino | ) www.businessinsider.com   time to read: +5 min
Online fashion retailer Revolve has established a large customer base by leveraging influencers. Leaked emails that were shared with Insider reveal the requirements and payment for its December contest. Online fashion retailer Revolve has grown its customer base by leveraging influencers through seasonal contests centered on product sales. But some influencers say Revolve's ambassador program and "product gifting" strategy are out of touch with typical payments. "I honestly am so fed up," this person said, noting another frustration with Revolve: that it requires influencers to buy their products without guaranteeing payment.
☆ Influencers who are testing Instagram's Creator Marketplace say it's nearly impossible to get brand deals: 'It's crickets'
  + stars: | 2022-09-27 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +9 min
Instagram's Creator Marketplace is currently invite only. How Instagram's Creator Marketplace worksInstagram's Creator Marketplace isn't exactly a no man's land: There are more than 100 brands listed in the app's marketplace, Mello said. What influencers want to see from Instagram's marketplaceIn the end, Instagram's Creator Marketplace is still a limited test, and ups and downs are to be expected. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus.
0 next >>
Total: 6