Gen Z are abandoning the girlboss lifestyle to enter the new "snail girl era" taking off on TikTok. The term "snail girl" was coined by Sienna Ludbey in an article for Fashion Journal in September titled "'Snail girl era': Why I'm slowing down and choosing to be happy rather than busy." "'Hot take for the week, my inner girlboss is dead and my 'snail girl' era has begun,'" Ludbey wrote. Its features editor Maggie Zhou said in the video: "the girlboss is rolling over in her grave, welcome to the snail girl era." Although choosing the snail girl lifestyle may be more gratifying, it could result in financial or other consequences further down the road.

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Persons: —, Sienna Ludbey, Ludbey, Michelle P, Netflix's, Sheryl Sandberg's, King, Maggie Zhou, Suzy Welch, University's, Welch, who's Organizations: Service, Fashion Journal, Fashion, University's Stern School of Business Locations: New