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CNN —Toy company Mattel has launched the first ever blind Barbie in its latest move to make the iconic doll more inclusive and represent more sections of society. “To be accepted so much that the most popular doll in the world now has a visual impairment and looks like me. I still can’t believe I’m typing this but blind Barbie is here.”Lucy Edwards, a blind broadcaster and disability activist, poses with the first blind Barbie to be released by Mattel. “We recognize that Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging,” said Krista Berger, senior vice president of Barbie and global head of dolls, in a statement. Alongside the first blind Barbie doll, Mattel is also releasing a Black Barbie doll with Down syndrome to further diversify its range, a year after it released its first ever doll with the genetic condition.
Persons: Barbie, Mattel, “ Barbie, Debbie Miller, “ We’re, Lucy Edwards, , ” Lucy Edwards, , Krista Berger Organizations: CNN — Toy, Mattel, American Foundation for, Blind, Royal National Institute of Blind People, CNN Locations: Barbies
Mattel Unveils Blind Barbie
  + stars: | 2024-07-23 | by ( Alex Vadukul | ) www.nytimes.com   time to read: +1 min
In the decades since Barbie debuted in 1959, the doll’s plastic perfections have generated criticism for their promotion of unrealistic beauty standards. In response, Mattel has tried to create versions that are more representative of a broader range of people. On Tuesday, the company released a Barbie designed in partnership with the American Foundation for the Blind. Its satin blouse and ruffled skirt were selected after Mattel tested them for tactile satisfaction with blind and low-vision children. The doll also has bendable arms for cane use.
Persons: Barbie, Lucy Edwards Organizations: Mattel, American Foundation for
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