Fifth Avenue is known for its elaborate store windows during the holiday season. We ranked the best windows based on how creative, festive, and elaborate they were. Retailers began investing in holiday window displays in the late 19th century to attract shoppers during the year's busiest shopping season . Macy's is credited as the first department store to decorate its windows — at its previous 14th Street outpost between Fifth and Sixth Avenues. Business Insider took a stroll along Fifth Avenue to see the holiday windows and ranked each store based on how creative, festive, and elaborate they were.

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Persons: —, Macy's, Frank Baum, Oz, Taylor, Lucie Levine, Salvador Dalí, Andy Warhol Organizations: Service, York, New York Times, Retailers, Sixth, New Yorkers Locations: Fifth, New York, Chicago