“I spent two very intense weeks working on it, every night, every weekend, all the time that I had,” he said. Mr. Bolt was hoping to create the design for Lego Ideas, a program the toymaker started in 2008 to solicit ideas online directly from fans. Typically, designers post their concept on the platform, and if a design gets 10,000 votes, the company considers it for production. This case was different, though: It was the first time the company had given fans a concept to work with. A panel of judges selected his set and four others for a shortlist, and in a vote fans chose his set as their favorite.

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Persons: Lucas Bolt, “, ”, Bolt Organizations: & Locations: Amsterdam