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Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWe built Lovevery: How our play kits bring in $226 million a yearDrawing inspiration from a doctoral thesis on infant brain development, Jessica Rolph and Roderick Morris co-founded Boise, Idaho-based Lovevery, which makes children's toys specialized for different childhood developmental phases. The company brought in $226 million in revenue last year, according to documents reviewed by CNBC Make It — powered largely by its popular subscription play kits. The company aims to reach profitability this year, Rolph says.
Persons: Jessica Rolph, Roderick Morris, Rolph Organizations: CNBC Locations: Boise , Idaho
Lovevery's toys are inspired by the homemade ones Rolph made for her son, each designed to nurture a specific developmental milestone. Launching with a single productPrior to starting Lovevery, Rolph was a co-founder of organic baby food company Happy Family, which launched in 2005. Zach Voss | CNBC Make ItThe duo decided to start simple, focusing on a single product: a play gym. They spent nearly two years relying on $2 million in seed funding to develop Lovevery's play gym, finally launching it in 2017. Lovevery's first product, the Play Gym, launched in 2017.
Persons: Jessica Rolph, Roderick Morris, Rolph, Morris, She'd, Morris —, Zach Voss, Lovevery, we'll, Raffi Paul Organizations: Boise -, CNBC Locations: Boise, Boise - Idaho, Boise , Idaho, Asia
New this weekWell, it happened — Apple introduced a range of iPhone 14 models on Wednesday, Sept. 7. You’re now able to pre-order the iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max, available in different sizes and capacities. The iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max will be available on Sept. 16, while the iPhone 14 Plus will be available Oct. 7. In addition to its new phones, Apple also debuted a trio of new Apple Watches, most notably the Apple Watch Ultra that’s aimed at extreme sports and scuba diving. Pre-orders are open right now and it will become available Sept. 23.
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