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Restaurant owners say the trend shows just how often things go missing at their establishments. Restaurant owners told Insider that customers who deploy the five-finger discount have been around for as long as they can remember but TikTok has given people an opportunity to share their exploits. "I actually have to stock them in my apartment," he told Insider. Some restaurant owners are trying to look at the bright side. Occasionally, he said, he's even seen people post videos of house parties where, in the background, he can see partiers drinking out of one of his bar's glasses.
Persons: , Chris Klemens, Klemens, , Andrew Rigie, Chapman, Wil Dee, Dee, Mathias Van Leyden, Loulou, he's, Petit, Dee hadn't, Van Leyden, they're, Sands, Fritz Brogan, Brogan Organizations: Service, New, Hospitality Alliance, Orange County, Food & Wine, Mission, Royal Sands Social Locations: New York, Orange, Southern California, Orange , California, Manhattan, Washington, DC
Small-business owners and marketing pros say user-generated content boosted their brands on social. When users post content about a brand on their own channels, it gets the brand in front of new audiences. Insider spoke with several small-business owners to learn how they source user-generated content and use it across channels to maximize their marketing efforts. Use it for more than just organic social mediaReposting UGC on social media is an obvious way to fill your brand's social channels with engaging content. "Small-business owners should capitalize on creating mock UGC in-house to fill the gaps between their professional content and true UGC," Kutting said.
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