With fewer shoppers heading to Burberry stores, clinching a sale will be key. The label has filled its stores with new styles across a wider price range, including a renewed emphasis on its staple outerwear. At Burberry he has applied colourful dandelion prints to garments and rolled out advertising campaigns with fuzzy ducklings. "We like what Burberry is doing with product and range architecture, however, the timing is not ideal," said analysts at RBC. Burberry Chief Financial Officer Kate Ferry said the company was "absolutely committed to protecting all of the consumer-facing areas".

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Persons: Daniel Lee's, Jonathan Akeroyd, Akeroyd, Riccardo Tisci, Lee, Tisci, Marco Gobbetti, Kering, LVMH, Louis Vuitton's womenswear, Nicolas Ghesquiere, Kate Ferry, Mimosa Spencer, Paul Sandle, Kirsten Donovan Organizations: Burberry, Shoppers, JPMorgan, Bond, Bottega, RBC, Gucci, Citi, Thomson Locations: United States, Europe, China, Los Angeles, Dallas, Houston, Omotesando, Tokyo, London