When the NFL signed an 11-year, $111 billion media rights deal in 2021, streaming was already part of the mix. Live sports broadcasts have maintained a large audience on traditional TV, even as consumers flee the cable bundle for streaming services. The majority of viewership still comes from traditional TV, according to ratings data. Schroeder said Tuesday that the NFL's strategy exists in both the traditional TV and streaming worlds. Netflix will stream NFL games for the next three years, with two games being streamed this year on the platform, and at least one matchup in both 2025 and 2026.

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Persons: John Kelly Jr, Hans Schroeder, Peacock, Steve Jobs, Schroeder, Nielsen, Rick Cordella, Lori Conkling Organizations: Baltimore Ravens, NFL, Green Bay Packers, Lambeau, The, CNBC, Google, YouTube, Comcast, Netflix, Apple, NBC Sports, English Premier League, NBA Locations: Green Bay , Wisconsin, U.S, Brazil