President Joe Biden's reelection campaign launched an official TikTok account Sunday evening.
The account is noteworthy because TikTok is currently banned on most U.S. government-issued devices.
The TikTok account, with the handle "@bidenhq," debuted Sunday during Lunar New Year celebrations in China and Super Bowl 58 in the U.S.
Biden campaign advisors told NBC News the TikTok account is part of an effort to meet voters where they are.
The Biden White House has carried on a love-hate relationship with TikTok since Biden took office.
Persons:
Joe Biden, John F, Joe Biden's, TikTok, Biden, Shou Zi Chew, Jeffrey Yass, ratcheted
Organizations:
Kennedy International Airport, Super, China, Harvard Business School, TikTok's, Susquehanna International Group, Billionaire, U.S, NBC, Pew Research, Biden White
Locations:
New York City, U.S, China