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☆ Why young men are 'starvemaxxing' to look like their chiseled, masculine idols
▼ + stars: | 2024-02-17 | by ( Rachel Hosie | Lindsay Dodgson | ) www.businessinsider.com time to read: +14 min

But the 32-year-old, who has 2.1 million Instagram followers, had no idea he’d come to be idolized by a subset of teenage boys and young men known as looksmaxxers . Advertisement“Hardmaxxing,” meanwhile, includes “more extreme ways of going about the way you look,” Shami said, such as getting fillers, botox, and plastic surgery, which he denies having. Young men are becoming more body-consciousIt’s unclear why looksmaxxing has suddenly become popular. The rise of looksmaxxing and starvemaxxing could reflect how such concerns are on the rise among young men, too. All the while, lost young men are left to work out what’s real and what’s trolling.

Persons: chiseled jawline, Francisco Lachowski, Jordan Barrett, Brad Pitt, ” Lachowski, TikTok influencers, Looksmaxxing, Kareem Shami, looksmaxxing, —, “, ”, ” Shami, TikTok, Shami, Starvemaxxing, Starvemaxxing isn't, ” Kareem Shami, Clare Thornton, Wood, Elizabeth Daniels, Johan Drumev, Drumev, ” Johan Drumev, Johan Drumev Lachowski, it’s, Young, Daniels, gaunt, ” Thornton, Lachowski Organizations: Business, BI, TikTok, British Nutrition Foundation, Pediatric, University of the, University College London Locations: looksmaxxing, Brazil, Brazilian, San Diego, England, Dubai

☆ What is 'smellmaxxing'? A new fad involves mostly men trying to maximize or improve their body scent
▼ + stars: | 2024-01-04 | by ( Kieran Press-Reynolds | ) www.businessinsider.com time to read: +3 min

The newest offshoot of the looksmaxxing subcuture is smellmaxxing, which involves mostly men trying to improve their smell with different colognes among other hygiene tips. "Megamind caught smellmaxxing," on-screen text said in a TikTok from December, which amassed over 3.5 million views. Other creators have jumped on the trend with jokes: One urged others to "start smellmaxxing bro" while shooting cologne mists into the night sky. On another popular video tagged #smellmaxxing, a poster showed their massive cologne collection: "Once you start.. you can't stop," they wrote on-screen. "When you took scentmaxxing too far," @lordoffragrances wrote on-screen with a skull emoji.

Persons: —, Megamind, John Paul Gaultier cologne, smellmaxxing, Therabreath, bro, Jeremy, @lordoffragrances, looksmaxxing Organizations: Service, Business Locations: cologne

☆ I'm a 24-year-old man who tried 'softmaxxing,' a less intense version of 'looksmaxxing,' for a week. I can say with confidence it's a toxic scam.
▼ + stars: | 2023-11-30 | by ( Kieran Press-Reynolds | ) www.businessinsider.com time to read: +10 min

The "looksmaxxing" community is a group of mostly young men sharing tactics to improve their attractiveness. After trying the "soft" version of these techniques for a week, I feel the trend is inherently cruel and harmful. By the end of the week, I felt like looksmaxxing and its subcultures were a scam designed to reel in young, insecure people. While this sort of abusive community exists everywhere online, it seems particularly toxic and supercharged among young men. I found myself feeling sympathetic to the young men who feel like they need to perform these ridiculous rituals to love themselves.

Persons: —, mewing, it's, hashtag, softmaxxing, I've, Hunter, looksmaxxers, It's, Gaga's, I'd Organizations: Service Locations: There's, British

☆ 'Looksmaxxing' is the new TikTok trend for young men who want to be hot
▼ + stars: | 2023-11-08 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +4 min

"Looksmaxxing" is the Tiktok trend taking hold among some young men who want to be better-looking. The New York Times wrote about the trend, which has shifted from a friendlier version on Tiktok, where handsome men give basic advice. The story points out that much of the TikTok version of the trend is simply helpful, basic advice, and the target audience is often young teenage men — a demographic that can be hygienically challenged. Calling these basic tips "looksmaxxing" — and treating it like getting "facial gains" — is silly. But this is the first time we're seeing swaths of young men gathering online to talk about it with these meme-y terms like "mogging" (looking hotter than someone else).

Persons: —, looksmaxxing, Latham, Dillion Latham, — they're, It's, Looksmaxxers Organizations: Service, The New York Times, GQ, 4chan Locations: British

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