Deft, an AI-powered search engine startup for e-commerce, has emerged from stealth with a $1.8 million funding round. "Google and Amazon continue to push the most relevant searches down so they can make more money and marketers have figured out how to bump up results using SEO," Zach Hudson, Deft cofounder and CEO, told Insider. The rise of AI following the launch of OpenAI's ChatGPT 3 last year led to increased pressure to launch for Deft, Hudson added. Deft is emerging from stealth with its product after raising $1.8 million in funding at the beginning of 2022. The company's funding round comes from Hustle Fund, Frontier VC, Vitalize, Long Ecommerce Ventures, 43 Ventures, Launch, and angel investor Jason Calacanis alongside a variety of founders.

---

Persons: Alex Gunnarson, Zach Hudson, Hudson, Long, Jason Calacanis, I've Organizations: Google, Hustle Fund, Frontier, Long Ecommerce Ventures, Ventures