Facebook is the platform where millennial and Gen-Z consumers are most likely to purchase a product, according to a new survey of US social-media users. "YouTube has been the slow and steady platform in the turmoil that social media has been over the years," Assayag said. For instance, among Gen-Z consumers, Snapchat displaced Facebook as a top five platform for consuming content. However, when it came to posting content, YouTube was replaced with Instagram as the most popular platform among all consumers surveyed. However, only 41% of consumers "somewhat agree" that they would pay for exclusive content from an influencer they follow.

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Persons: Pierre, Loïc Assayag, TikTok Traackr, Assayag, They're, TikTok, Instagram, Traackr, influencer Organizations: Facebook, YouTube, Meta, influencers