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WARC - 1 Snap's - 1 Biden - 1 Alexandria Ocasio - 1 Alex Brownsell - 1 Brownsell - 1 That's - 1 Liz Bennett - 1
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☆ Snap's courting of political advertisers is set to bring it a much-needed 2024 revenue boost
  + stars: | 2024-04-04 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
Analysts at the World Advertising Research Center forecast Snap's ad revenue will grow by 13.7% to $5.2 billion this year, up from a 0.1% increase in 2023. The biggest year-over-year growth is set to come from political and advocacy advertisers in the US, ahead of the November presidential election, WARC said. Beyond the political ad boost, Snap's expected return to double-digit revenue growth will be driven by the platform leaning on artificial intelligence for ad optimization, an improved content experience, and user growth, according to WARC. To be sure, with US political ad spend forecast to exceed $12 billion in 2024, according to Emarketer, Snap will be a drop in the ocean for most political advertisers. Traditional media still takes the lion's share of political ad dollars.
Persons: WARC, Snap's, Biden, Alexandria Ocasio, Alex Brownsell, Brownsell, That's, Liz Bennett, Bennett, Danielle Butterfield, Butterfield, TikTok doesn't, It's, Seat's Bennett, Jason Poinsette, Evan Spiegel Organizations: Advertising Research, Business, Republican National Committee, Google, ESPN, Meta, USA Locations: Alexandria, Texas, Los Angeles
☆ The midterms are moments away, and these 9 behind-the-scenes agencies are helping politicians get elected, with control of Congress at stake
  + stars: | 2022-11-07 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +2 min
Political midterm ad spending is expected to hit a record high of $9.7 billionA new crop of digital-first firms is competing with traditional ad agencies for that money. Here are 9 of the most notable firms working for top GOP and Democratic candidates and organizations. Political advertising is reaching unprecedented levels for a midterm election. An August report from analytics firm AdImpact projected that political ad spending would reach $9.7 billion this year, beating the previous $9 billion record set in 2020. Kantar CMAG has forecast that $8.4 billion political ad dollars will be spent this year.
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