Adtech startup Sincera, which offers metadata to other adtech firms, raised $4.2 million in funding. The company plans to grow its team and access more compute through its cloud providers. AdvertisementAdvertisementSincera, a startup that uses metadata to help adtech companies improve their offerings, just raised a $4.2 million seed round. Customers to date have included LiveRamp, identity company ID5, and publicly traded adtech company The Trade Desk. Check out the key slides from the pitch deck that helped Sincera raise its $4.2 million seed funding round.

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Persons: —, Mike O'Sullivan, Ian Meyers, Meyer, O'Sullivan, Mike Rowe, Jobs, cera, Sincera Organizations: NextView Ventures, Service, Discovery, Trade, LiveRamp Ventures Locations: New York