"In ways, they've been taking share in that athleisure market broadly ... they're challenging the legacy players of Athleta and Lululemon."
Vuori's store in the Flatiron District of New York City.
"Vuori competes on a differentiated product, a differentiated brand, a differentiated store experience, differentiated materials," Vuori CEO and founder Joe Kudla told CNBC in an interview.
We are all about product, product, product, and that's ultimately what results in great performance in our industry."
Analysts say it comes down to Vuori's business model, its ability to grow profitably and its product assortment, which has resonated with shoppers.
Persons:
It's, Gap's, Matthew Tingler, they've, Natalie Rice, Vuori, Joe Kudla, that's, aren't, Liston Pitman, Eatbigfish, Earnest, Randy Konik, Jefferies, Alo Yoga, Alo, Lululemon, Yuki Iwamura, GlobalData, wasn't, Kudla, weren't, Ernst & Young, Joe Kudla's, Kudla didn't, Jessica Ramirez, Jane Hali, REI
Organizations:
General Atlantic, Norwest Venture Partners, CNBC, Retailers, Bloomberg, Getty, Ernst &, Flatiron, DTC, Associates, Stripes
Locations:
Carlsbad , California, Flatiron, New York City, California, Americas, New York, REI, Europe, Asia, Lululemon