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☆ Elon Musk's X aims to win back advertisers with new brand safety technology deal
▼ + stars: | 2023-08-08 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +2 min

The company formerly known as Twitter is betting that a new ad-tech partnership and enhanced safety tools for brands will lure back advertisers who departed in the months since Elon Musk purchased the company. X, as Musk renamed the company, said on Tuesday that it signed a one-year deal with Integral Ad Science, which sells ad-verification technology. IAS provides similar brand safety technology to TikTok and Google's YouTube, Utzschneider said. ET to CNBC's interview with X CEO Linda Yaccarino as she speaks with Sara Eisen on "Squawk on the Street." Watch: New study finds Twitter bots and Elon Musk posts boosted price of FTX-listed altcoins

Persons: Elon Musk, Musk, Lisa Utzschneider, Utzschneider, X, Twitter, Linda Yaccarino, Sara Eisen, Elon Organizations: Twitter, Elon, Ad, CNBC, YouTube

☆ Digital ad firm Integral Ad Science is laying off 13% of staff
▼ + stars: | 2022-12-07 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Integral Ad Science is going through a round of layoffs — bringing the company's headcount down to 800 people. The firm is the latest adtech to make layoffs due to economic uncertainty. Integral Ad Science plans to lay off 13% of staffers — or 120 people — as the ad industry reacts to an economic downturn. IAS CEO Lisa Utzschneider said that the layoffs bring the company's headcount to 800 people, a similar size to February 2022. Despite the layoffs, IAS slightly increased its expected fourth-quarter revenue from $110 million to $113 million, according to the 8-K form.

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