Read previewRoyal Caribbean's family-friendly private island is about to get a bit more crowded — with Gen Xers. Royal Caribbean's private island is a tropical dream for cruising families dotted with sprawling beaches, clubs, a zipline, and a waterpark. Royal Caribbean goes after multi-generational families, while Celebrity's target demographic is Gen Xers, Lisa Lutoff-Perlo, the then-CEO of Celebrity Cruises, told Business Insider in 2021. Celebrity sails to 300 ports on all seven continents — why this sudden push for the private Caribbean island? Brittany Chang/Business InsiderBut for the two brands' parent company, there are more benefits to private island cruising besides guest satisfaction.

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Persons: —, Gen Xers, Gen X, Brittany Chang, Xers, Lisa Lutoff, Michael Bayley, CocoCay, Patrick Scholes, Bayley Organizations: Service, Cruises, Royal, Business, Royal Caribbean Group, Apex, Celebrity Cruises, Royal Caribbean International, Truist Securities, Coco Locations: CocoCay, Fort Lauderdale , Florida, Royal Caribbean, that's, Royal, Caribbean, Brittany, cabanas