Read previewHearst is doubling down on puzzles as it tries to replicate The New York Times' success with Wordle and other games. Six months ago, Hearst acquired the games platform Puzzmo, a collection of daily puzzles started by ​​game designer Zach Gage and engineer Orta Therox. Pile-Up Poker will be Puzzmo's eighth game, and Andrew Daines, Hearst Newspapers' VP of games and general manager of Puzzmo, said Hearst is just getting started. HearstPuzzmo is taking direct aim at the Times, saying in a manifesto that "newspaper game players deserve better." Right now, all Puzzmo subscribers get the same games, but up next, Hearst plans to start creating bespoke games for partner publishers.

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Persons: —, Hearst, ​, Zach Gage, Orta Therox, Vox, Andrew Daines, Puzzmo, Hearst Puzzmo, Lisa Hanawalt, Daines, Elle Organizations: Service, New York Times, San Francisco Chronicle, Houston Chronicle, Business, Hearst Newspapers, Times, Poker, Hearst Locations: There's, Texas