CNBC's Jim Cramer on Wednesday opined on pervasive inflation, saying companies must bring down prices if they want to attract consumers in the current economic landscape.
"Companies are so reluctant to take prices down because they don't want to hurt their treasured gross margins," he said.
He also attributed some of the issues at Nike to inflation, saying they're "emblematic of how higher prices are changing the face of business."
While consumers protest higher prices, Cramer said they — and Wall Street — are responding well to companies that offer bargains or have reduced prices.
He added that companies that roll back prices can offset the costs with volume.
Persons:
CNBC's Jim Cramer, Cramer
Organizations:
Nike, Costco, Walmart