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Top related persons:
Linqia - 2 — - 1 Petit - 1 she's - 1 Today's - 1 influencers - 1 She's - 1 HypeAuditor - 1
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TikTok North America
Top related orgs:
Business - 2 Brands - 2 Service - 1 Petit - 1

Search resuls for: "Linqia"


4 mentions found


☆ A marketer quit her job to become a full-time influencer and has made $210,000 this year. She says 2024 is the year of the midsize creator.
  + stars: | 2024-07-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com   time to read: +5 min
Read previewInfluencer marketing has been on a growth tear recently , and midsize creators are one of the biggest beneficiaries, said former marketer Emmy Petit. She has over 100,000 followers on social media but under 1 million, which she categorizes as a midsize creator. Advertisement"Most people I know are seeing year-over-year growth" in brand partnership income, Petit told BI, speaking about other midsize creators. One reason advertising budgets are expanding is the demand for cross-platform sponsored content, Petit said — and it's giving midsize creators like her a chance to cash in. Petit said some midsize creators are also achieving success by speaking directly to the camera, as though they're on FaceTime with their audience.
Persons: —, Petit, she's, Today's, Linqia, influencers, She's Organizations: Service, Business, Petit, YouTube, Brands Locations: TikTok
☆ 16 influential talent management firms and agencies helping micro influencers build businesses, from getting brand deals to podcast collabs
  + stars: | 2023-11-28 | by ( Shriya Bhattacharya | Marta Biino | Amanda Perelli | ) www.businessinsider.com   time to read: +2 min
The rise of influencer marketing has simplified one of the most sought-after marketing goals for brands — building community. Creating community is part of the reason brands continue to invest in influencer marketing despite economic headwinds. Micro influencers , who have smaller, usually hyper-engaged audiences, partner with brands and leverage the communities they've built for marketing purposes. Micro influencers often run lucrative full-time businesses on their own, but signing with a manager can supercharge that growth. Here are 16 talent-management firms for micro influencers, listed in alphabetical order by company:
Persons: HypeAuditor, Annelise Campbell, Lissette Calveiro Organizations: Business Locations: North America
☆ Brands want 'fewer, bigger, better' creator relationships as the appeal of micro influencers dips, according to a new marketer survey. Here were 4 other key takeaways.
  + stars: | 2023-09-14 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +4 min
The last time Linqia published this report, in 2021, "micro" influencers (those with fewer than 100,000 followers) were the most in-demand partners for brands. "Brands want fewer, bigger, better — they're really investing in deeper relationships with influencers," he told Insider. In 2021, 90% of marketers said they planned to leverage micro influencers in their campaigns, according to Linqia. But micro influencers haven't lost their appeal completely, and there's still a high demand from brands for their work, he added. According to the survey, 69% of marketers said that engagement rates are the most important KPI.
Persons: Cherie Luo, Linqia, Keith Bendes, Bendes, haven't, there's Organizations: Brands
☆ Influencer marketing stats: How creators have impacted businesses in 2021
  + stars: | 2021-05-17 | by ( Insider Intelligence | ) www.businessinsider.com   time to read: +4 min
Nearly 68% of US marketers from companies with 100 or more employees will use influencer marketing in 2021. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year. Insider IntelligenceInfluencer marketing 2021 forecastAccording to our latest forecast, 67.9% of US marketers from companies with 100 or more employees will use influencer marketing in 2021, up from 62.3% last year. "Social commerce in particular has made influencers very powerful," said Stacy DeBroff, founder and CEO of influencer marketing platform Influence Central. According to January 2021 research by Influencer Marketing Hub and influencer marketing platform Upfluence, 62% of marketers worldwide said they intend to increase their influencer marketing budgets this year, while one-fifth expecting their influencer budgets to remain the same as they were in 2020.
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