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☆ Apple is taking a bigger bite out of the creator economy and influencers are fuming
▼ + stars: | 2024-09-11 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

Read previewApple's in-app fees are eating away at creator earnings without giving much back in return, according to disgruntled members of the influencer industry. The fee takes a percentage of donations and purchases made through Apple mobile devices, affecting marketers, followers, and creators themselves. Advertisement"There's no denying the positive impact Apple has had on the creator economy," said Lindsey Gamble, who advises influencers on marketing strategies. Patreon is the latest creator platform hit with Apple's in-app fee. Jim Louderback, a creator economy advisor, recently wrote that creators should Boycott Apple in his newsletter, "Inside the Creator Economy."

Persons: —, Lindsey Gamble, influencers, Gamble, Apple, Hulu, TikTok, HBO's Max, influencers Rosanna Pansino, Lauren Riihimaki, YouTuber, Patreon, Jim Louderback, Boycott Apple, Louderback, vig Organizations: Service, Substack, YouTube, Facebook, Business, Apple, Mighty Networks, Services, Spotify, Hollywood, Netflix, Hype, Apple's, Google

☆ Can Threads survive without Instagram? A year in, the platform is facing an identity crisis
▼ + stars: | 2024-07-05 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Read previewIf you opened Instagram last July 5, the buzz about Threads was hard to miss. Threads plans to become more independent, but Instagram still drives a lot of the trafficRecent data from Emarketer found that Instagram has been a big driver of users to Threads — out of Threads' 29 million US users in 2023, 21% were Instagram users, while in 2024, that share rose to 29% out of 41.7 million users. Head of Instagram Adam Mosseri confirmed in a recent interview with Platformer that a lot of the platform's users were "coming over from Instagram." However, Instagram still reminds Threads users who dropped off to keep using the platform, like Kristin Bousquet, a creator who has 5,412 followers on Threads. "Just having the ability to go to someone's Instagram account from Threads, and vice versa, keeps it top of mind," he said.

Persons: —, Instagram, Jasmine Enberg, Adam Mosseri, Mosseri, Francis Dominic, Kristin Bousquet, Bousquet, Lindsey Gamble, Taylor Swift, Jackie Pimental, Emarketer, Meta Organizations: Service, Business, Meta, Sports, Twitter Locations: Instagram

☆ 13 innovative AI tools that are changing content creators' work processes, from ideation to production to editing
▼ + stars: | 2024-01-30 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

Following ChatGPT's launch in late 2022, several new AI tools have emerged for creators to use. Many tools use generative AI to create more dynamic images, transcribe text, and edit videos. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Since then, hundreds of AI tools have popped up, helping with anything from writing cover letters during job searches to translating text into different languages. "With the increasing number of AI startups, creators have numerous ways to speed up their processes and workflow.

Persons: —, ChatGPT, Nick Chen, Amber Venz, Chen, Lia Haberman, Lindsey Gamble Organizations: Service, UCLA

☆ The top products Amazon influencers sold during Prime Day, from teeth whitening strips to a 'colster' for hard seltzer cans
▼ + stars: | 2023-07-31 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +2 min

This Prime Day, Amazon influencers earned 21.6 times what they do on an average day. Here's a breakdown of the top-selling products from Amazon's influencer network during Prime Day. Packages are transported on a conveyor belt an Amazon warehouse, busy on Prime Day on July 11, 2023 Soren Larson/ReutersInfluencers are central to Amazon's marketing strategy, and Prime Day is no exception. During this year's Prime Day, Amazon influencers earned 21.6 times more on average per day compared to their daily average in 2023, according to the company. These were the top-selling products promoted by Amazon influencers during Prime Day:Crest 3D Whitestrips, professional effects Yeti Rambler 12 oz.

Persons: Soren Larson, Alix Earle, Leenda Dong, seltzer, Lindsey Gamble, Levi's, Blake Organizations: Amazon influencers, Prime, Reuters, YouTube, influencers Locations: livestream

☆ How Amazon harnessed its influencer network to create buzz and sell products around Prime Day
▼ + stars: | 2023-07-14 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Last year, Amazon influencers earned 17 times more on average per day during Prime Day than on other days. It was nearly impossible to miss out on Amazon's annual two-day sales event, Prime Day, this year. During Prime Day, Amazon released Instagram and TikTok filters, and team members kept creators updated on trending deals. Instagram influencer @nowitsclean posted a six-slide carousel to promote Prime Day and share her favorite products with followers. For some creators, Amazon Live can be "hit or miss," said Jay Kent-Hume, the cofounder of the talent management firm The Sociable Society.

Persons: influencers, Alix Earle, Leenda Dong, Jake Shane, Lindsey Gamble, Gamble, Amanda Perelli, Jay Kent, Hume Organizations: Amazon, Amazon influencers, YouTube, Facebook, influencers Locations: TikTok, Austin , Texas, Kent

☆ Amazon's new TikTok competitor, called Inspire, is now available to all US customers. Here's how it works.
▼ + stars: | 2023-05-03 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Amazon's new short video feature, called Inspire, is now available to US customers. Amazon's TikTok competitor is now available to all customers in the US, the company confirmed to Insider. The feature, called Inspire, began rolling out to select customers in December. The feature resembles TikTok — an endless feed of short vertical videos created by members of Amazon's influencer program. Aside from limited-time incentives, eligible Amazon influencers can earn money from Inspire through affiliate commissions.

☆ Amazon is paying influencers to test its new TikTok competitor, Inspire. Creators with access break down how it works.
▼ + stars: | 2023-01-19 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Three influencers and one talent manager told Insider that Amazon offered the creators payments to post short vertical videos. The Amazon Influencer Program will occasionally run limited time incentives like this around new projects, the company told Insider. Content posted to the Amazon Influencer storefront of creators in the Amazon Influencer Program are eligible to appear in Inspire. The content on Amazon Inspire won't look exactly like traditional UGC, since it will live on the influencer's account. But, like with UGC, creators with smaller followers will have a chance to make money, since Inspire's main feed doesn't rely on creators having a large following.

☆ A Russian YouTuber who said he's lost 80% of his revenue following sanctions is scrambling to shift his followers onto other social platforms
▼ + stars: | 2022-05-15 | by ( Ryan Hogg | Charissa Cheong | ) www.businessinsider.com time to read: +6 min

He told Insider his YouTube channel had lost 80% of its revenue since February 24. We want to live and work in a global and open world," Lapotkov told Insider, adding, "unfortunately, we can't change the global situation right now." Lapotkov told Insider it would not be easy to replace the lost income by sending fans to platforms like VK and Telegram. He told Insider that rebuilding a profitable following on alternative sites is incredibly challenging. Diana Akhmadishina, a brand ambassador for Adidas Russia who has moved her business ventures onto VK, told Insider that "VK just isn't as cool anymore in Russia.

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