DIRS.INFO The most relevant business & tech news

☆ Companies say RTO mandates make work more creative — it might take more than that
▼ + stars: | 2024-11-19 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +4 min

AdvertisementMany major companies are asking employees to return to the office full or part-time. Companies are betting that asking employees to return to the office will help boost creativity. While being physically present may boost collaboration and the flow of ideas, workplace specialists told Business Insider that RTO mandates alone might not be the answer. Related VideoTo get the rest of the way, companies need bosses and a culture that fosters creativity. She said that creativity and personal resilience at work both proliferated with the rise of remote work.

Persons: Leena Rinne, Andy Jassy, Goldman Sachs, Cary Cooper, Cooper, We've, Jeri Doris, Doris, We're, Rinne, it's Organizations: Companies, JPMorgan, Manchester Business School, Dell

☆ Influencing boomed to a $250B industry — and many small creators feel pushed out
▼ + stars: | 2024-11-19 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

According to a Goldman Sachs estimate, the industry is worth around $250 billion and could grow to $500 billion by 2027. "The market may be expanding, but competition is fierce," Tachat Igityan, the CFO and founder at Destream, a payment platform for content creators, told Business Insider. Advertisement"The algorithm, it gets really frustrating," Tufte told BI. "The $250 billion influencer economy might sound huge, but it doesn't mean all influencers are raking it in," Murray said. She said she thinks this is the way most content creators will go.

Persons: Goldman Sachs, Julia Montgomery, Marisa Kay, Ruby Tufte, Tufte, she's, Dominic Smales, Kim Murray, Murray, Smales, —, influencers Organizations: BI, YouTube, Gleam, GloMotion Studios, Virality, Brands Locations: TikTok

☆ It's time to rethink what work-life balance really means
▼ + stars: | 2024-11-14 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

A work-life balance is a priority for many. But it may be more beneficial to balance energy and find personal "golden hours" for productivity. AdvertisementThe pursuit of a work-life balance is at the heart of so many workplace conversations. "I don't think work-life balance exists," Dilan Gomih, the founder and CEO of the workplace performance and wellness consultancy Dilagence, told Business Insider. However, provided work doesn't overtake all of your personal time, there may be some wisdom in rethinking the definition of work-life balance.

Persons: —, Zers, Jeff Bezos, Bezos, Veronica West, there's, Gomih, Breese Annable, Annable, West Organizations: Service, Vox's

☆ Trump's election victory put TikTok's astrology community into a meltdown
▼ + stars: | 2024-11-13 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Astrology TikTok creators predicted a Harris win, and they're now facing questions. "You see people who are really, really frustrated and who feel betrayed." Many astrology TikTok accounts predicted a Harris win based on her chart, Semafor reported. While young men have migrated toward Joe Rogan and Logan Paul, astrology TikTok is more likely to have seen an influx of women. AdvertisementSara Walka, the founder of the holistic self-help business The Sisters Enchanted and who teaches astrology, told BI the community is very resilient.

Persons: Harris, —, Kamala Harris, Donald Trump, Jess Rauchberg, Astrologists, Nick Grigolia, Maren Altman, Julia Kelley, Semafor, Dayna Lynn Nuckolls, HuffPost, Nuckolls, Rachel Lang, Lang, Rauchberg, you've, Joe Rogan, Logan Paul, They're, Sara Walka, Walka Organizations: Service, Market Research, Trump, Agora Locations: TikTok, Greece, Rome

☆ Bans on out-of-hours work calls and emails are looming. They could bring trouble as well as peace.
▼ + stars: | 2024-11-11 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

There are clear mental health benefits to healthy workplace boundaries. AdvertisementIn France, where the trend emerged, workers are under no obligation to work at home, and ignoring calls outside work hours is no grounds for discipline. Related storiesMental health benefitsThere are clear mental health benefits to healthy workplace boundaries. Cooper said that when attempting to improve a company's culture, you also don't want to eliminate flexible working altogether. In his work on the book "Flexible Work: Designing our Healthier Future Lives," Cooper found that people have wanted flexible work for a long time.

Persons: —, Rentokil, Elouisa Crichton, Sir Cary Cooper, Cooper, Crichton, it's, Jeri Doris, Doris Organizations: Service, Labour, Gallup, BI, Manchester Business School Locations: France, Portugal, Australia, New York, Washington, California

☆ Dear Santa: Please bring me a Skibidi Toilet for Christmas
▼ + stars: | 2024-11-08 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +6 min

Now in Walmart aisles: a Skibidi Toilet action figure — a $45 mystery toilet bowl. For $44.95, I could be the proud owner of the Skibidi Toilet — complete with toilet-themed toys in the bowl. The Skibidi Toilet is marketed as a "mystery surprise toilet" by Bonkers Toys. AdvertisementThe original Skibidi Toilet was the creation of animator Alexey Gerasimov, who made it for his YouTube channel DaFuq! He said the Skibidi Toilet was outselling LankyBox by around double.

Persons: Bonkers, —, you've, Lindsay Dodgson, Dan Meyer, Meyer, it's, Blake Droesch, Emarketer, Alexey Gerasimov, Gerasimov, Adam Goodman, DreamWorks SKG, Goodman, Logan Paul, KSI, they've Organizations: Service, Walmart, YouTube, Bonkers, DreamWorks, Paramount Pictures Locations: San Diego, discounters, Santa

☆ How making money as an influencer has changed in a decade
▼ + stars: | 2024-11-08 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Making money as an influencer has changed a lot in 10 years, with multiple potential income streams. Ten years ago, one estimate from the influencer marketing agency Billion Dollar Boy placed the industry's value at just $200 million. Making money as an influencer has changed a lot since then, both in terms of how much individual creators can make and how. Related storiesLiam Parkinson, the cofounder of Inflverse, a financial management platform for creator agencies, made a name for himself as a content creator on YouTube. AdvertisementThere's also a push for authenticity in creator marketing, with audiences getting tired of relentless ads.

Persons: —, It's, Nirozen Thav, Liam Parkinson, Parkinson, Katya Varbanova, Varbanova, Jacob Lucas, Lucas, Savannah Britt, Britt, There's, Dominic Smales, isn't, Logan Paul Organizations: Forbes, Service, YouTube, BI, Brittprint Agency, Brands, Gleam Futures, GloMotion Studios, Inflverse, D'Amelio Locations: Feastables

☆ I felt out of my depth with my multi-million-dollar business. Sharing my struggles on TikTok helped save me.
▼ + stars: | 2024-11-06 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

Aimee Smale started her fashion brand Odd Muse four years ago, and it is now a $20 million business. AdvertisementThis as-told-to essay is based on a conversation with Aimee Smale, 27, the founder of Odd Muse, who lives in London. At 27, I own a multimillion-dollar fashion brand, Odd Muse, and seem to be living the dream. AdvertisementI started Odd Muse at 22 years old. AdvertisementOn TikTok, I've always been honest with the Odd Muse community.

Persons: Aimee Smale, Smale, —, Odd Muse, Muse, it's, I've, Steven Bartlett, he's Organizations: Service, BBC Locations: London, ASOS

☆ Trump's victory shows the flagging influence of mainstream media
▼ + stars: | 2024-11-06 | by ( Lindsay Dodgson | Mikhaila Friel | ) www.businessinsider.com time to read: +6 min

The 2024 election may have shown the mainstream media is losing its grip on political commentary. AdvertisementThe campaigns in this year's presidential election have shone a light on the waning influence of mainstream media. AdvertisementWhile mainstream media outlets are establishing growing audiences on apps like TikTok, young people still tend to get their news from influencers and non-legacy media accounts. Doug Eldridge, founder of Achilles PR agency, told BI that legacy media outlets will use the election to reassess their next steps. "Much like the dinosaurs, the legacy media will either adapt or become extinct."

Persons: —, Brett Spencer, Harris, Trump familiarized, Joe Rogan's, Paul Reilly, Rogan, Trump, Elon Musk, Alex Cooper's, Kamala, Brandon Harris, Edison, There's, Jessica Coen, Jess Rauchberg, Doug Eldridge, Achilles, Eldridge Organizations: Service, City St, University of London, Trump, Newsweek, University of Glasgow, X, Journalism, Creative Media, University of Alabama, Pew Research Center, News Locations: City, City St George's, TikTok

☆ The struggle of being a workplace 'zillennial,' not knowing where you fit in
▼ + stars: | 2024-10-26 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

AdvertisementThere's been plenty of discussion of how millennials and Gen Zers cope in the professional world. Many Gen Zers, in comparison, prioritize work-life balance and keeping a job being "just a job." Jishnu Jayan Nair, 29, told BI it is "a bit tricky to find your place in the workplace" as a zillennial. Kevin Shahnazari, the 26-year-old founder of the credit card recommendation platform FinlyWealth, told BI being a zillennial has worked in his favor. "I think a lot of people are in this sort of push and pull of the zillennial — wanting to be their best, wanting to also slow down, wanting to embrace parts of both cultures," she said.

Persons: —, Gen Zers, Samantha Hart, Zers, perfectionism, Hart, millennials, she's, Zillennials, Lauren Farina, Farina, zillennials, Lauren Schneider, Schneider, Jayan Nair, Gen Zs, Millennials, Gen, Riannon Palmer, Lem, uhn, Palmer, Ilana Zivkovich, Werq, Kevin Shahnazari Organizations: Service, BI, of Labor Statistics Locations: Washington

☆ Micro-trends are taking over social media, and keeping up can be really expensive
▼ + stars: | 2024-10-24 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Fast-moving fashion micro-trends on social media can drive impulsive spending. A novel aesthetic or "-core" circulates on social media every few weeks, prompting consumers to buy in. 'The perfect profitability storm'Fast fashion, social media, and retailers like Shein have together created "the perfect profitability storm for the businesses and influencers using them," said Anthony Miyazaki, a marketing professor at Florida International University. Along with social media algorithms, micro-trends are being fueled by the cycle of doom spending: buying unnecessary stuff to feel better. "While it's easy to get caught up in what others are doing, it's important to remember that not everything is as it seems on social media," she said.

Persons: —, it's, Anthony Miyazaki, Miyazaki, Instagram, Tubefilter, Shein, Elysia Berman, Berman, TransUnion, Dan Pallesen, Pallesen, Bill Ryze, Ryze, Julie Guntrip, influencers, Guntrip, Baeckström Organizations: Service, King's Business School, Florida International University, Federal Reserve, Jenius Bank Locations: London

☆ Gen Z workers say stereotypes are holding them back. It's a problem for companies too.
▼ + stars: | 2024-10-18 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Gen Z behavior was shaped by missing formative years during the COVID-19 pandemic. Gen Z has a lot to offer companies who know how to nurture it, experts told BI. But many Gen Zers don't agree with them, and some believe they are holding them back at work. Chang said Gen Zers prioritize companies that offer perks such as mental health days and wellness workshops. Some companies are already doing this and making themselves attractive to Gen Z talent.

Persons: Z, —, Zers don't, Max Jones, It's, Richard Wahlquist, Boppana, Gen Zers, I've, she'd, Claude Akinsanya, Zers, Akinsanya, Gen, Rhea Moss, Gen Z, " Moss, Jones, Jeanie Y, Chang, Forbes, Chipotle, Moss Organizations: Service, American Staffing Association, Accenture, Nike, Morning Locations: London

☆ For Gen Zers tired of dating, applications for lavender marriages are open
▼ + stars: | 2024-10-10 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +9 min

Lavender marriages historically helped conceal sexual orientation, but Gen Zers are redefining it. To share the load, some are opening up applications for "lavender marriages" — something that was once the preserve of the LGBTQ+ community. AdvertisementBut lavender marriages have made a resurgence on social media in recent months among Gen Zers who are tired of being broke, single, and lonely. AdvertisementA modern-day lavender marriageTraditionally, a lavender marriage was just that — a legally binding marriage. They said lavender marriages were "looking more appealing by the day" and that the agreement might be what they "really need."

Persons: Lavender, —, Gen Zers, Robbie Scott, Edward Reese, Reese, Christine DeVore, Zers, Aleksandr Zubkov, Sofie Roos, Roos, Bumble, Cleopatra, millennials, Z, DeVore Organizations: Service, Birch Psychology, of Labor Statistics Locations: Washington

☆ Pete Buttigieg says 'the best thing to do is just to pick up the phone' to talk out a workplace issue. Experts agree — with some exceptions.
▼ + stars: | 2024-10-07 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Experts say phone calls can resolve conflicts better than digital communication. AdvertisementPicking up the phone really is the best way to figure things out when issues arise with colleagues, experts say. "And, I think, to me, it's an example of how often the best thing to do is just to pick up the phone." Phone calls, in comparison, allow for real-time, personal discussions "where tone and emotion are conveyed much more clearly," McLean said. But phone calls, in general, also help build better relationships in the long run, Sundaram said.

Persons: Pete Buttigieg, Elon, Hurricane Helene, —, Helene, Buttigieg, Khyati Sundaram, Sundaram, Victoria McLean, McLean, David Rice, Musk, Rice, isn't, Sophie O'Brien, O'Brien, they've, Emily Maguire, Tara Arutunian Organizations: Hurricane, Service, MSNBC, Wall Locations: Asheville , North Carolina, New York

☆ MrBeast's $100M Amazon reality show may succeed despite controversy. But it could come back to haunt him.
▼ + stars: | 2024-10-04 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

AdvertisementMrBeast confirmed this week that his upcoming Amazon show, Beast Games, had cost more than $100 million. "They'll still do partnerships with him," Diana D'Angelo, the CEO of Breaking Creatives Agency, told BI. A spokesperson for Donaldson told BI that the lawsuit had not yet been served to him despite being filed two weeks ago. AdvertisementHowever, Chedid told BI these "stonewall tactics" may "come back to bite him," affecting his reputation and future partnerships. D'Angelo told BI Donaldson might decide to speak up if the controversy starts to affect his "bread and butter" — his YouTube channel.

Persons: MrBeast, —, Diana D'Angelo, they'll, he's, Jimmy, Donaldson, YouTubers KSI, Logan Paul, Paul, Rolling Stone, Robyn Abou Chedid, Chedid, Thomas Walters, Ava Tyson, Kevin Mazur, Tyson, Kraft Heinz's Lunchables, Walters, D'Angelo Organizations: Service, Beast Games, Amazon, Creatives, Reuters, The New York Times, Las, Guided Agency, YouTube, Beast Locations: Amazon, Las Vegas, Los Angeles, Toronto

☆ MrBeast launching a new product amid controversy may be a good PR move, marketing experts say. But it's risky.
▼ + stars: | 2024-09-21 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewTop YouTuber MrBeast is being criticized, but he seems to be focusing on a new product launch instead of making statements. Jimmy "MrBeast" Donaldson is the biggest creator on YouTube, with 316 million subscribers. Advertisement"Generally, launching a new product amid controversy can be a very good strategic move since it shows resilience and shifts the overall predominant narrative," Perlova said. Varbanova said it's hard to know how many of Donaldson's 300 million YouTube subscribers are even following the negative news.

Persons: —, Jimmy, MrBeast, Donaldson, Logan Paul, Kraft Heinz's Lunchables, Paul, he's, hasn't, Katya Varbanova, Ava Tyson, Tyson, X, Zoya Perlova, Perlova, Varbanova, Donaldson's, Pam Lyddon, it's, Lyddon, Natalie Yorke Organizations: Service, YouTube, Business, The New York Times, Dyninno, Bright Star Locations: Turkey

☆ 'Glossing' at work is a form of toxic positivity, and it may be holding you back
▼ + stars: | 2024-09-19 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Read previewIf you have a tendency to say "everything's fine" at work and brush things under the rug, you might be "glossing." Glossing is a form of toxic positivity — in which people suppress and deny their negative emotions — and it could be holding you back. AdvertisementIt's not rocket scienceRinne said some signs of a glossing workforce are people not talking about tough issues at all or talking only behind their manager's back. If that's happening, leaders need to do some self-reflection, Rinne said, and ask themselves if they've been glossing. "You get more when people feel safe and feel engaged than if they're punching that clock and glossing for hours," Rinne said.

Persons: —, Leena Rinne, Rinne, don't, they've, it's, There's Organizations: Service, Business, People

☆ Gen Zers don't think dating apps are fun anymore, but this CEO thinks she's cracked the code
▼ + stars: | 2024-09-18 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

It puts the success of your dating life in the hands of your friends or family, who create your profile for you. Many Gen Zers have been on social media since they were tweens, and by the time they reached dating age, they were jaded. AdvertisementDating used to be funMany people believe dating apps aren't fun anymore. Related storiesAccording to Statista data, people aged 18-29 now make up only 26% of online dating service users in the US. Wilson believes these founders were wrong because Gen Zers enjoy the "karmic reward" of Wingman.

Persons: —, Tina Wilson, Wilson, Zers, Gen, Anna Pompilio, Marks, that's, Pompilio, Gen Zers, they're, doesn't, Dylan, someone's, There's Organizations: Service, Business, Forbes Health, Group Locations: cafés, Match.com, Cuban

☆ Digitally native Gen Zers aren't immune to romance scams
▼ + stars: | 2024-09-16 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

Read previewGen Zers may think they are digitally savvy and immune to online scams, but that very thought may leave them vulnerable to being lured into nefarious schemes. AdvertisementScams are always evolving, and the tricks Gen Zers believe they are wise to may be replaced by increasingly technologically advanced schemes they don't see coming. AdvertisementPeople are still processing the years lost to the pandemic, particularly Gen Zers, whose brains were still developing, Neo added. "This can make us more impulsive, less thoughtful of our choices, and can be a risk factor for romance scams," Neo said. Gen Zers understand what it's like to struggle, with many facing economic instability and having difficulty with bills, rent, and finding jobs.

Persons: —, Zers, Bryn Thompson, Gen Xers, Lauren Hendry Parsons, Hendry Parsons, Kevin Lee, Gen Z, Lee, scammers, It's, it's, zoomers, They're, Gen Organizations: Service, Business, National Cybersecurity Alliance Locations: Canada

☆ Meeting anxiety is a real thing. Here's how to beat the nerves, according to a career expert.
▼ + stars: | 2024-09-10 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

While we may chastise ourselves for stumbling over our words or saying the wrong thing, we'd likely never notice such a thing in our peers. It's worrying about saying the wrong thing or asking a question others think is stupid or has an obvious answer. "Even if you stutter, even if you don't say it perfectly how you intended, it's taking you out of your head and into action," Durham said. "If you're someone who's in your head, you are not the target audience for that constructive criticism," she added. "So you are inherently not going to say the wrong thing."

Persons: —, Emily Durham, Durham, it's, Zers, It's, They've, you'll Organizations: Service, Business, Deloitte, Harvard Business School

☆ Her intern's meltdown over a parking spot went viral. She could have fired him. She didn't.
▼ + stars: | 2024-09-04 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

It could have happened, too, to Nigel Ford, who became briefly famous for hitting a woman's car in an angry showdown over a parking spot. But, she told Business Insider, she didn't want to judge her employee for a clip spreading online. "He told me that he was waiting for a parking spot, and someone swooped in and got it," Saunders-Green said of Ford. "It pissed me off because, number one, I'm 50 years old and menopausal, and I'm a Black woman," Saunders-Green said. Danesh said he didn't watch Saunders-Green's video and has "no interest" in it, though he said she has every right to her opinion.

Persons: —, Nigel Ford, Deena Saunders, Saunders, California's, Ford, We're, Green, Danesh, Manuela, TikTok Organizations: Service, Business, Green, Ford, Green Pines Media, Social Locations: Newport Beach , California

☆ Wasteful consumerism has a new worst enemy: Gen Alpha tweens
▼ + stars: | 2024-09-03 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Some Gen Alpha kids are taking a stand against buying too much stuff — and dragging their parents along for the ride. AdvertisementA 2024 survey of 1,000 Gen Alpha parents found that 63% of their kids care about sustainability. While Zoomers and millennials prefer to shop online, Gen Alpha specifically likes shopping in-store. Som Gen Alpha kids are "minimalists." Overall, Delisle doesn't think it's likely that every Gen Alpha child is above consumerism.

Persons: Yuriy Boykiv, we'll, Gen, McCrindle, Boykiv, Zers, Gen Alpha, Alpha, Wunderman Thompson, Alphas, Julie, she's, aren't, Laura Ascher, Alpha's, Stephen Yalof, David Delisle, Helenor Gilmour, Gilmour, Delisle, spender Organizations: Service, Alpha, Business, — Business, Gen Alpha, Wunderman Thompson Commerce, Gen, tweens, Stanley, Brain Locations: skincare

☆ MrBeast is in a tough spot. But PR experts say an aggressive 'superlawyer' isn't the fix he needs.
▼ + stars: | 2024-08-29 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

DailyMail.com reported that he hired Alex Spiro, a $2,000-an-hour attorney who has represented Alec Baldwin and Elon Musk. He also claimed Donaldson hired a registered sex offender to be part of his crew. Related storiesHiring a 'superlawyer'In that context, he hired Spiro, who has represented Elon Musk, Megan Thee Stallion, and Alec Baldwin. AdvertisementHowever, experts told BI that if Donaldson had enlisted Spiro, it may just add fuel to the fire. Dave Kotinsky/Getty Images for MrBeast BurgerTrust is vitalTrust is hugely important between influencers and their fans, Perkes said.

Persons: —, Jimmy Donaldson —, Donaldson, DailyMail.com, Alex Spiro, Alec Baldwin, Elon Musk, Quinn Emanuel Urquhart, Sullivan, he's, Ava Tyson, Ava, MrBeast, Dawson French, Spiro, Megan Thee, Haddy, Jemal Countess, Laura Perkes, Perkes, Kellie Whitehead, Whitehead, Folivi, it's, Dave Kotinsky, they've, they're, didn't Organizations: Service, Business, YouTube, The New York Times, Daily, Elon, MrBeast Burger Locations: French, New Jersey

☆ Hosts have ruined Airbnb with excessive fees, high demands, and bad customer service, travel experts say
▼ + stars: | 2024-08-26 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +9 min

One host previously told BI he was charging $400. Travel experts say hosts have a lot to answer for in Airbnb's downfall. "Airbnb essentially allows anyone to sign up to be a host, which will always prove to be problematic," she told BI. Duncan Greenfield-Turk, the chief travel designer at Global Travel Moments, told BI that hosts had "without a doubt" played a big part in Airbnb's unpopularity. Hotels are making the most of the backlash by offering more personalized services and often matching or undercutting Airbnb prices.

Persons: —, Michael Rozenblit, Maggie, Rozenblit, Airbnb, overtourism, it's, Grace Moser, Moser, Jessica Dante, Dante, Orleans Airbnb, Taylor, Duncan Greenfield, Greenfield, Turk Organizations: Service, Business, Travelers, Love, Turk Locations: Barcelona, Athens, London, Orleans, Greenfield, Airbnb

☆ Internet celebrities are facing an era of reckoning — and their fans are tired of forgiving them
▼ + stars: | 2024-08-23 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

An era of cancel culture in the late 2010s saw creators rise and fall, most notably with what was dubbed "Karmageddon." Fans feel dupedOver the past few weeks, some major internet stars have come under fire. "Fans are no longer passive consumers of content; they are active participants in holding creators accountable for their past and present actions," she said. This, she said, reflects "a broader cultural fatigue with the constant churn of content creators who appear authentic only to later reveal problematic pasts." AdvertisementRecovery is a delicate balanceCessie Cerrato, a publicist and influencer marketing strategist who founded Cessie C. Communications, told BI that fans are tired of forgiving their favorite online celebrities.

Persons: —, They're, Cody Ko, Tana Mongeau, Ko, cohost Brooke Schofield, Schofield, Katya Varbanova, MrBeast, Jimmy, Donaldson, Ava Tyson, Kevin Mazur, Varbanova, else's, Alix Earle, Natacha Rousseau, influencers, Rousseau, he's, Cessie, Mikayla Nogueira, mascara, Cerrato, Michael Buckner, Jasmine Bloemhof, Bloemhof Organizations: Service, Business, Communications, Brands, PR Locations: LA

Search resuls for: "Lindsay Dodgson"

25 mentions found