In the late 1990s, something strange started happening on the cover of glossy magazines. Instead of models, movie stars increasingly became the faces of choice. And not just in the world of men’s wear, which has long embraced the sports world as part of the fashion world for reasons related to long-held gender stereotypes), but in all worlds. “Sports stars are the new Hollywood stars,” said Jens Grede, a co-founder of Skims, a brand that reached a $4 billion valuation in four years in part by focusing campaigns on athletes. star Shai Gilgeous-Alexander, the Olympic gold medal gymnast Sunisa Lee and a host of W.N.B.A.

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Persons: Linda Wells, “, ”, Jens Grede, Shai Gilgeous, Alexander, Sunisa Lee, Skylar Diggins, Smith, Cameron Brink