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In this article APRN Follow your favorite stocks CREATE FREE ACCOUNTScott Eisen | Getty Images News | Getty ImagesMeal kit business Blue Apron announced Friday it has agreed to sell itself to food and restaurant company Wonder Group, founded by entrepreneur Marc Lore, for $103 million. The deal, at $13 per share, represents a significant premium from Blue Apron's per-share price at Thursday's close of $5.49. The sale caps years of ups and downs for Blue Apron, once a leader in at-home meal deliveries. In recent months, the company has transitioned to become a more asset-light business, selling its operational infrastructure to California-based meal provider FreshRealm for $50 million and laying off significant swaths of its workforce. "The Blue Apron brand and products that our customers know and love will stay the same, with more opportunity for product expansion in the future," Blue Apron CEO Linda Findley said in a statement Friday.
Persons: Scott Eisen, Marc Lore, Linda Findley Organizations: Getty, Wonder Group Locations: Thursday's, California
Shares were up about 72% in late afternoon trading Friday to more than $9 – although the climb came a day after an announced one-for-12 reverse stock split sent Blue Apron shares into the red Thursday. Blue Apron is one of the bigger and better-known of the meal preparation and delivery services that launched over the last decade. However, companies like Blue Apron now face slowing growth amid increased competition as customers return to regular life. With the cost cuts, Blue Apron “believes this will allow it to get to profitability quicker” and focus on marketing and branding. FreshRealm will be the exclusive supplier of Blue Apron kits and was already the manufacturer for Blue Apron’s popular “Heat & Eat” meals.
Persons: BlueApron, , ” Linda Findley, Blue Organizations: New, New York CNN, Blue Locations: New York, Covid
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