A new logo (and merchandising) for the resort brand Lilly Pulitzer aims to be both timely, and timeless. Pictured above, a Lilly Pulitzer store in Sarasota, Florida. But it maintains firm roots in Palm Beach. “Nothing is more rooted in a resort Americana aesthetic than Lilly Pulitzer,” said Robert Burke, chief executive of retail consultancy Robert Burke Associates. This year, in addition to the Badgley Mischka collaboration, it rolled out a team-up with Natalie’s Juice, selling bottles of orange juice featuring a custom Lilly Pulitzer sticker.

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Persons: Lilly Pulitzer, —, Lilly, Lilly Pulitzer hasn’t, Donald Trump, John Greim, ”, Michelle Kelly, Badgley Mischka, ” Kelly, Lilly Pulitzer’s, Nili, Pulitzer, “ Lilly, Kelly, “ It’s, Jacqueline Kennedy Onassis, Wendy Vanderbilt, Tommy Bahama, Johnny Was, Robert Burke, “, Robin Kramer, Burke Organizations: The, Fashion, CNN, Target, Hill, Apple, Palm Beach, Pulitzer, Oxford Industries, Robert, Robert Burke Associates, Natalie’s Locations: New York’s, Palm Beach , Florida, Sarasota , Florida, Philadelphia, Palm Beach, Cranston , Rhode Island