Constellation Brands is pouring into the streaming business.
The company, which owns beer, wine and spirits brands, is forming a partnership with media company Tastemade to create a content studio and produce shows that revolve around Constellation's brands.
Discovery and Walt Disney Co.Its partnership with Constellation will take a similar form.
"What was exciting about this partnership is we just got kind of unprecedented access to some story hunting within Constellation Brands," said Fitzgibbon.
Constellation's leading brands include Corona, Modelo Especial, The Prisoner Wine Company, Kim Crawford, Svedka Vodka and others.