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Freelance marketplace Upwork has long been documenting the most popular skills and specialties on its website. Among those that made the list this year are data analytics, social media marketing and accounting, according to its Most In-Demand Work Skills in 2024 report. Upwork groups its popular skills according to field, such as coding and sales. This year, it also included a list of its most in-demand customer service and admin support tasks, some of which don't necessarily require much experience. That's the sort of admin work general virtual assistants pick up and why they're so in demand.
Persons: Margaret Lilani, Vicki Salemi, they'll Organizations: Microsoft, Research
Approximately 2 million people are expected to graduate from college in 2024, according to the National Center for Education Statistics. Data analysts on Upwork charge as much as $167 per hour. Given the constant development of technology, demand for full stack development "isn't going away," says Lilani. Like full stack development and given the prevalence of these platforms, "social media marketing is another one that's not going away," Lilani says. Accountants on Upwork charge as much as $125 per hour.
Persons: Margaret Lilani, Vicki Salemi, they're, Salemi, Lilani, That's Organizations: National Center for Education Statistics, Microsoft, Social
Three years ago, becoming an AI expert would involve "deep knowledge in machine learning algorithms, deep learning AI in general, and a lot of technical things," said Hu, who works through Fiverr on chatbot implementation projects. The rise of generative AI is rapidly reshaping the freelance tech job market, with AI-related job posts from employers and searches among job seekers surging across career and freelance job platforms, including LinkedIn, Upwork and Fiverr. There is opportunity for freelancers expert in AI to take advantage of the lack of AI skills among existing industry professionals, across sectors of the economy. She added that independent methods of education, including YouTube videos or blogs focused on AI skills, are becoming more sought after in the workforce. Hu said to start with the basics, including use of OpenAI tools, like ChatGPT, ChatGPT API, Dall-E, and davinci.
Persons: , Hu, Vlad Hu, Hu isn't, Fiverr, Karin Kimbrough, we've, Margaret Lilani, Lilani, Victoria Papalian Organizations: LinkedIn, Microsoft, Freelance Locations: Fiverr, U.S
In this article UPWK Follow your favorite stocks CREATE FREE ACCOUNTMemorystockphoto | Istock | Getty ImagesFor organizations creating a long-term strategy around generative artificial intelligence, the technology has the capacity to create jobs for humans, not just automate them. Then there are even more nuanced roles, such as AI ethicists (whose job is, essentially, to maintain a responsible AI framework). Not only are there more types of jobs as a result of the generative AI boom, but companies are actually hiring more because of the generative AI surge. That's why experts say upskilling existing employees is essential to any organization's AI integration. AI is fast — business consulting firm Accenture's report on so-called "AI maturity" predicts that AI transformation will occur 13% faster than overall digital transformation through 2024.
Persons: Margaret Lilani, upskilling, Ger Doyle, Doyle, " Doyle, Lilani, onboarding, it's Organizations: Istock, AI, Hire, SAS, Talent Survey
It's amassed more than 100 million users since its November 2022 release, according to investment bank UBS. And many companies are turning to the tool to create content of their own. It's called an 'AI content assistant'These days, companies have to work overtime to build their brands. All of these constitute opportunities to create written content for blog posts, marketing material, newsletters, LinkedIn and social media posts. That's where the "AI content assistant" comes in, as Rewers calls it.
Persons: It's, Margaret Lilani, Angelique Rewers, it's Organizations: UBS, Twitter, Employees Locations: ChatGPT
Freelance work can also provide a stream of income and help you develop some skills even before you start a nine-to-five. Here are five freelance gigs for recent grads to consider, why they could be a good fit and how much experienced freelancers are charging for them. can put together a portfolio of their work pretty quickly and then immediately compete for jobs," she says. Social media marketing"Businesses are always looking for help keeping up to date and promoting their brand via social media," says Lilani. Social media specialists charge as much as $90 per hour on Upwork.
Work marketplace Upwork recently predicted the most in-demand skills for freelancers for 2023, looking at previous freelancer earnings, number of projects worked and other metrics. Here are five of the most in-demand skills for 2023 according to Upwork, including what freelancers on the platform are charging for them. Full stack developers on Upwork charge as much as $160 per hour. SEO experts on Upwork charge as much as $250 per hour. Accountants on Upwork charge as much as $150 per hour.
As far as creative skills go, graphic design is in high demand. Topping the list of in-demand creative skills was graphic design. Here's what graphic design entails and how much freelancers and side hustlers stand to make. Many graphic designers have a bachelor's degree in the field but if you're keen to dive in, you won't necessarily need one. These can be tailored to specific needs, like user experience design, or more general courses which cover the basics of design software.
Demand for 3D animation grew 44% year over year on freelancer platform Upwork, for example, according to a recent report. Graphic designGraphic designers work on visuals for client brochures, websites, social media posts and so on. 3D animators on Upwork charge as much as $110 per hour. These designers charge as much as $125 per hour. Cartoonists on Upwork charge as much as $70 per hour.
These include social media marketing, email marketing and lead generation. They also include search engine optimization, or SEO. Experts on Upwork offering this type of marketing charge as much as $125 per hour. 'Search engine optimization is paramount if you want to be found'Search engine optimization is the process of ensuring your website gets picked up in organic searches, say, if someone is looking for the kind of products you sell or the kind of content you cover. "Search engine optimization is paramount if you want to be found when people are doing online searches," says Yolanda Owens, career expert at The Muse, adding that it's "increasingly becoming more and more valuable."
The company's 2023 report on the "State of Remote, Freelance Jobs" includes a ranking of the 10 most in-demand job titles for remote, freelance work that companies on FlexJobs' platform hired for in 2022. Topping the list of job titles is "executive assistant," a role that often includes duties such as managing an executive's calendar and taking meeting minutes, according to FlexJobs. 3 despite an annual mean full-time wage of $39,070, according to BLS data. Of course, even though millions of Americans are already getting by as freelancers, leaving the stability of a full-time job to start a freelancing career is not without risks. If you usually have trouble making a solid financial plan and sticking to it, the "feast or famine cycle" of freelancing might not be for you, the FlexJobs report notes.
In the third quarter of 2022, e-commerce retail sales totaled more than $265 million, according to the Census Bureau, a 10.8% increase from the third quarter of 2021. "We're not going back to a paper society," says Margaret Lilani, vice president of talent solutions at freelancer platform Upwork. "Marketing skills, and in particular digital marketing skills, which includes SEO, are going to be highly sought-after as the world remains so digitally focused," she says. Upwork looked at a series of data points including typical earnings and year-over-year growth to project which marketing skills would be most in-demand for freelancers in 2023. Here are seven, including what they entail and how much freelancers are charging for them.
Gen Zers and millennials were more likely to pursue freelance work, it found. The reasons for freelancing vary, but common factors include flexibility and the desire for control. The platform's "Freelance Forward 2022" report, which studied 3,000 professionals, found Gen Z and millennials were the most likely to explore freelancing: In 2022, 46% of millennial professionals and 43% of Gen Z professionals surveyed performed freelance work. Insider spoke with Lilani, two millennial freelancers, and two Gen Z freelancers to learn why the type of work had attracted two generations of young professionals. For instance, Iyana Jones-Reese is a freelance photographer on top of her full-time job, while Levi Newman writes Amazon product descriptions for a living.
Young Americans led the way — over 40% of Gen Z workers and almost 50% of millennial workers freelanced. The record share this year signals more Americans are turning to freelance work amid continued employer struggles to find workers. According to the survey, 43% of Gen Z workers and 46% of millennial workers performed freelance work in 2022, compared to 35% of Gen X workers who said the same. Thirty-seven percent said they provide "unskilled" services, while 31% said they sell goods as part of their freelance work. Per the report, 17% of US freelancers generate "income from a mix of traditional employment and freelance work."
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