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Comcast announced a plan Wednesday to spin off most of its cable television networks into a separate publicly traded company. The new company will include the USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and the Golf Channel. Comcast will retain key NBCUniversal assets, including the NBC broadcast network, NBC News, NBC Sports, the streaming service Peacock, and the cable channel Bravo. The move comes as the traditional cable television bundle faces stiff economic headwinds, most notably the rise of cord-cutting and the shift to streaming alternatives. Matt Strauss will become chairman of the NBCUniversal Media Group.

Persons: Mike Cavanagh, ” Cavanagh, “, Cavanagh, Mark Lazarus, Anand Kini, Dan Ives, ”, ” Rich Greenfield, ” Greenfield, Cesar Conde, Conde “, ” Donna Langley, Peacock, Matt Strauss, Mark Woodbury Organizations: Comcast, USA Network, CNBC, MSNBC, SYFY, Golf Channel, NBC, NBC News, NBC Sports, Bravo, Wall Street Journal, Wedbush Securities, LightShed Partners, Wednesday, NBCUniversal, Group, Telemundo, NBCUniversal Entertainment, Studios, NBCUniversal Media, Universal, General Electric, Netflix, Amazon Prime Locations: NBCUniversal

☆ Comcast's cable spinoff is them saying 'we don't want to be in the cable biz': LightShed co-founder
▼ + stars: | 2024-11-20 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailComcast's cable spinoff is them saying 'we don't want to be in the cable biz': LightShed co-founderRich Greenfield, LightShed Partners co-founder and partner, joins 'Squawk Box' to discuss Comcast's decision to spinoff its cable divisions, Greenfield's major thoughts about the decision, and the valuation of Comcast's cable assets.

Persons: Rich Greenfield Organizations: LightShed Partners

☆ CNBC anchors and insiders worry about their futures as Comcast looks to unload the network
▼ + stars: | 2024-11-20 | by ( Lucia Moses | Madeline Berg | ) www.businessinsider.com time to read: +4 min

AdvertisementCNBC anchors projected an air of mild panic about the news that Comcast would spin off the network. The media conglomerate announced it would create a new entity for most of its cable networks. CNBC anchors turned their signature irreverent style on themselves on Wednesday, as their parent Comcast became a headline in announcing plans to spin off the business news network along with many other cable assets. Analysts — including those featured on CNBC — did not hold back on Wednesday about what the spinoff means for the cable network. AdvertisementOne question for CNBC folks is whether they will maintain the prestige and workplace benefits that came with being part of Comcast.

Persons: We're, Joe Kernan, David Faber, Kernan, Mark Lazarus, Faber, CNBC —, Rich Greenfield, Rich, Becky Quick, Julia Boorstin, NBCU, Elon, Trump Organizations: CNBC, Comcast, Real Housewives, NBC, LightShed Partners, Warner Bros, Discovery, Paramount, Starz, Business Locations: NBCU, London

☆ Comcast’s cable networks spinoff raises questions about future of the TV business
▼ + stars: | 2024-11-20 | by ( Brian Stelter | ) edition.cnn.com time to read: +5 min

On Wednesday morning, the media giant confirmed that it is spinning off most of its cable channels, including MSNBC and CNBC, into a separate publicly traded company. The new company doesn’t have a formal name yet — Comcast is simplycalling it “SpinCo” — a suitable label since employees’ heads are spinning with questions. Discovery, spin off their cable channels too? How might the cable bundle business model be impacted? “This is a very clear, direct statement by Comcast” that “they are exiting the cable network business,” Greenfield said.

Persons: Mike Cavanagh, NBCUniversal, Tom Rogers, Rogers, “ it’s, ”, ” Rogers, Rich Greenfield, ” Greenfield, ’ It’s, Mark Lazarus, Lazarus, “, Joe Kernen, Greenfield’s, Greenfield, Matt Stoller, Hugh Johnston, “ SpinCo Organizations: New, New York CNN, Comcast, MSNBC, CNBC, Walt Disney Company, Warner Bros, NBC Cable, Lightshed Partners, Paramount, USA Network, SYFY, Golf, Rotten, NBC, American Economic Liberties, Disney, ” Fox Corp Locations: New York

☆ Why 'Real Housewives' maker Bravo is the only cable TV network that Comcast doesn't want to get rid of
▼ + stars: | 2024-11-20 | by ( James Faris | ) www.businessinsider.com time to read: +5 min

AdvertisementComcast is looking to separate from most of its cable networks. Comcast wasn't bluffing about unloading its steadily declining cable TV networks. Related Video Why MassMutual is all in on the Boston Red Sox, according to CMO Jennifer HalloranNotably, Comcast's NBCUniversal isn't biding all of its cable networks adieu, however. However, Moffett said that the spun-off networks likely make more sense with Comcast than on their own. AdvertisementWhatever the fate of the spinoff, Comcast clearly sees the value of Bravo's scripted content, compared to the more challenged TV news business.

Persons: Jennifer Halloran, Comcast's, Bravo, Peacock, Brandon Katz, Katz, Nielsen, Michael Hodel, Craig Moffett, MoffettNathanson, Moffett, Rich Greenfield, Brian Wieser, Wieser Organizations: Comcast, Bravo, Boston Red Sox, NBC, Syfy, USA Network, Morningstar, NBA, Lightshed Partners, Madison, Investors Locations: Wall

☆ Netflix's Tyson-Paul fight showed their live event strategy is working: LightShed's Rich Greenfield
▼ + stars: | 2024-11-18 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailNetflix's Tyson-Paul fight showed their live event strategy is working: LightShed's Rich GreenfieldRich Greenfield, LightShed Partners, joins 'Squawk Box' to discuss the issues Netflix had streaming Tyson-Paul, what happens with the carriage laws, and much more.

Persons: Netflix's Tyson, Paul, LightShed's Rich Greenfield Rich Greenfield, Tyson Organizations: LightShed Partners, Netflix

☆ AppLovin's 300% surge in 2024 leaves ad-tech company with big expectations for earnings
▼ + stars: | 2024-11-04 | by ( Cj Haddad | ) www.cnbc.com time to read: +4 min

AppLovin has soared 310% in 2024, beating every U.S. tech company with a market cap of at least $5 billion, according to FactSet data. The technology helps put more targeted ads on the mobile gaming apps the company owns, and works for other studios that license the software. They said the company's "real opportunity" is to catch the influx in brand advertising towards mobile gaming from more conventional channels like social media or legacy broadcasting. Because of its position in digital advertising, AppLovin faces potential competition from some of the most well-capitalized companies on the planet. In 2022, AppLovin gave up on efforts to buy gaming software developer Unity Software for $20 billion, after Unity shareholders rejected the bid.

Persons: AppLovin, Wells Fargo, FactSet . Oppenheimer, Stifel Nicolaus, Jefferies, Adam Foroughi, could've, Foroughi, mightily, Unity, LightShed's Brandon Ross Organizations: Nvidia, Revenue, FactSet, Wedbush, Google, Facebook, Apple, Orient, Unity Software, Unity Locations: BTIG, AppLovin, U.S

☆ Why Wall Street is skeptical about Comcast's proposal to ditch its cable networks and pair Peacock with a competitor
▼ + stars: | 2024-11-01 | by ( James Faris | ) www.businessinsider.com time to read: +7 min

Comcast's Mike Cavanagh said the company will explore ditching its cable networks. AdvertisementComcast said this week it might separate from its cable networks and marry off its streaming service. Mike Cavanagh, Comcast's president, floated the idea Thursday of spinning out cable networks like CNBC and MSNBC into a new firm while holding on to NBC. Several industry analysts said that Comcast could increase its valuation by divorcing itself from its declining cable networks, as it would help emphasize its burgeoning streaming business. "The cable networks likely have little value on their own.

Persons: Comcast's Mike Cavanagh, Peacock, —, Mike Cavanagh, Cavanagh, Jessica Reif Ehrlich, isn't, John Hodulik, Craig Moffett, Moffett, Insider's Peter Kafka, Michael Hodel, Tim Nollen, Rich Greenfield, Greenfield, it's, David Zaslav, WBD, NBCU, Brandon Katz, Max, Katz Organizations: Wall Street, Service, Comcast, CNBC, MSNBC, NBC, Disney, ABC, Bank of America, Warner Bros, UBS, Morningstar, Lightshed Partners, Starz, WBD's, NBA, Paramount, Max Locations: MoffettNathanson, USA

☆ Doesn't look like anybody is giving up in the streaming wars, says LightShed's Rich Greenfield
▼ + stars: | 2024-10-28 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailDoesn't look like anybody is giving up in the streaming wars, says LightShed's Rich GreenfieldRich Greenfield, LightShed Partners co-founder, joins 'Squawk Box' to discuss news of the DOJ supporting an injunction against the launch of sports streaming service Venu, why he likes Reddit as a stock, state of the media streaming landscape, and more.

Persons: LightShed's Rich Greenfield Rich Greenfield, Venu, Reddit Organizations: LightShed Partners, DOJ

☆ Netflix has won the streaming wars but Wall Street still has big questions about its future
▼ + stars: | 2024-10-16 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

The US and Canada drive 70% of Netflix's revenue growth and are crucial for its future ad expansion. AdvertisementBy now, it's become a common refrain in Hollywood: Netflix has won the streaming wars. Amazon threw a wrench into Netflix's advertising ambitions by steamrolling into the market earlier this year. With subscriber growth potential limited in the US because Netflix is already quite saturated in the market, Netflix needs to ramp up ad revenue. While Netflix's ad tier growth is steadily adding inventory, those tech deals will take a couple of years to ramp up.

Persons: —, it's, Nielsen, hasn't, steamrolling, It's, Tyson, Paul, Netflix execs, Amazon, What's, Dan Salmon, NewStreet, Lowell Singer, There's, Piper Sandler's Organizations: Wall Street, Netflix, Service, Amazon, Barclays, WWE, LightShed Partners, Citibank, Epic Games, Disney, Piper Locations: Canada

Comcast CEO Brian Roberts chose Shell to replace Steve Burke as NBCUniversal CEO in 2019. Soon, Shell, 59, will be at the helm of Paramount and paired with Ellison, who has already expressed his desire to transition Paramount into a more modern media company. The 10 p.m. hourAt Paramount, Shell will be given an asset mix similar to what he oversaw at NBCUniversal — save the theme parks. Wolf's shows were also significant moneymakers for NBCUniversal, according to a person familiar with the matter. Some media analysts, such as LightShed Partners' Rich Greenfield, have argued Paramount Global should shut down Paramount+ and instead license Paramount content to other streamers with more scale.

Persons: Jeff Shell, Eric Gaillard, NBCUniversal, David Ellison, Ellison, Comcast's NBCUniversal, Shell, Brian Roberts, Steve Burke, RedBird, Andrew Brandon, Gordon, Shell's, —, Skydance, NBC —, CNBC's David Faber, George Cheeks, Hollywood creatives, Dick Wolf, Kevin Dietsch, Stephen Colbert, it's, we've, Pluto, Rich Greenfield, Shell's playbook, We've, Peacock, Roberts, Andrew Wilson, Brian L, Eric Charbonneau, Wall, Mark Hoffman, Shepard Smith, Hoffman Organizations: NBCUniversal, Cannes Lions International, Creativity, Reuters, Paramount Global, Skydance Media, Shell, CNBC, Paramount, Fox, Comcast, NBCU International, Universal, Entertainment Group, RedBird Capital Partners, NFL, CBS, Paramount Pictures, NBC, Local, Journal, FBI, Hollywood, TV, Allen & Company Sun Valley, Getty, LightShed Partners, Warner Bros ., Viacom, WarnerMedia, Netflix, EA, Entertainment, Comcast Corporation, Universal Pictures, Invision, Bravo, MSNBC, MTV, VH1, Comedy Central, Fox News, NBC Sports, NBA, CBS Sports, Big Ten, UEFA Champions League Locations: Cannes, France, Shell, NBCUniversal, Sun Valley , Idaho, Toronto

☆ Google's ad reign under threat: Here's what to know
▼ + stars: | 2024-10-07 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailGoogle's ad reign under threat: Here's what to knowRich Greenfield, LightShed Patners, joins 'Squawk Box' to discuss the challenges facing Google's search advertising business from the likes of TikTok, Amazon and other AI companies.

Persons: Rich Greenfield, LightShed

☆ David Zaslav risked Warner Bros. Discovery's future by passing on the NBA — and the gamble might pay off
▼ + stars: | 2024-09-14 | by ( James Faris | ) www.businessinsider.com time to read: +6 min

NBA rights proved to be a hotter commodity than many expected — seemingly including WBD CEO David Zaslav. The Charter deal is a coup for WBDWall Street has had little confidence in Zaslav and company lately. AdvertisementAfter the news that WBD had done just that with Charter, Greenfield heaped praise on WBD. As great as WBD's deal with Charter may be, Greenfield doesn't believe Zaslav is out of the woods. If Zaslav surprises the Street again with his Comcast deal, his company may have better days ahead.

Persons: —, David Zaslav, NBCU, WBD's, Max —, WBD, Rich Greenfield, LightShed, Greenfield, Turner, Craig Moffett, MoffettNathanson, Moffett, Zaslav, Brian Roberts, Matt Belloni, Greenfield doesn't, Comcast's NBCU, Charter's, Venu, Brandon Ross Organizations: Service, Warner, NBA, Business, TNT, HGTV, Food Network, Comcast, DirecTV, Warner Bros, WBD, Charter, NBC Universal, Zaslav, Puck News, —, Disney Locations: Zaslav

☆ WBD scored a crucial cable deal — by making HBO free for millions of people
▼ + stars: | 2024-09-12 | by ( Peter Kafka | James Faris | ) www.businessinsider.com time to read: +4 min

AdvertisementCharter will end up paying WBD for the right to give away Max with ads (as well as Discovery+, WBD's much-less-popular streamer), which sells for $10 a month. So WBD isn't exactly giving Max away. But by making a version of Max free to millions of Charter subscribers, WBD is basically inviting existing Charter/Max subscribers to trade down. But this time around, LightShed analyst Rich Greenfield calls the deal a "victory" for WBD, given the weakened position of its cable channels. Related stories"Nobody had faith in Zaslav/WBD to get a Charter deal done, especially a deal that was not even up for an entire year," he writes.

Persons: —, WBD, Max, there's, Warner, Rich Greenfield, Nobody, Greenfield, John Malone, Malone, David Zaslav, Goldman Sachs, He'll Organizations: Service, Warner, TNT, NBA, Business, HBO, Charter, Disney, ESPN, Analysts, Comcast, DirecTV Locations: Zaslav, DirectTV's

☆ DirecTV is on the warpath against Disney in a battle it says is existential for cable TV
▼ + stars: | 2024-08-27 | by ( James Faris | ) www.businessinsider.com time to read: +9 min

They really just want to disintermediate all of pay TV and drive everyone to themselves. Fresh off a vicarious victory over Disney, Thun is still looking for revenge. For DirecTV, it's skinny bundles or bustDirecTV believes these strict bundling requirements are to blame for putting pay TV on life support. Disney is "completely responsible" for the fall of pay TV, Pachter said, "because they think the only direction that retransmission fees should go is up." Without skinny bundles, pay TV is 'going to die'If skinnier bundles can't solve pay TV's woes, it's unclear what could.

Persons: —, Venu Sports, Venu, Rob Thun, Thun, Venu didn't, DirecTV's, Geo, They've, Venu wouldn't, Margaret Garnett, I'm, Michael Pachter, he'd, Pachter, Brian Wieser, Puck's John Ourand, Rich Greenfield, Greenfield, — we're, Wieser Organizations: Service, Disney, Fox, Warner Bros ., DirecTV, Business, ESPN, balk, YouTube, Wedbush Securities, Madison, Cable, Paramount, LightShed Partners, Charter Locations: Thun, Wall

☆ Don't see AI having a big impact on Apple this year or next, says LightShed Partners' Walter Piecyk
▼ + stars: | 2024-08-06 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailDon't see AI having a big impact on Apple this year or next, says LightShed Partners' Walter PiecykWalter Piecyk, LightShed Partners, joins 'Squawk Box' to discuss Apple's stock performance, impact of Google's antitrust ruling, whether AI can bring about a sales supercycle this year, and more.

Persons: LightShed, Walter Piecyk Walter Piecyk Organizations: Apple, LightShed Partners

☆ Netflix subscriber growth signals companies have to 'spend on great content': LightShed's Greenfield
▼ + stars: | 2024-07-18 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailNetflix subscriber growth signals companies have to 'spend on great content': LightShed's GreenfieldRich Greenfield, LightShed Partners, joins 'Fast Money' to talk Netflix earnings, the investor call and more.

Persons: LightShed's Greenfield Rich Greenfield Organizations: LightShed Partners, Netflix

☆ No one in legacy media has figured out how to 'navigate' its decline: LightShed's Rich Greenfield
▼ + stars: | 2024-07-10 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailNo one in legacy media has figured out how to 'navigate' its decline: LightShed's Rich GreenfieldHosted by Brian Sullivan, “Last Call” is a fast-paced, entertaining business show that explores the intersection of money, culture and policy. Tune in Monday through Friday at 7 p.m. ET on CNBC.

Persons: Rich Greenfield, Brian Sullivan, “ Organizations: CNBC

☆ Paramount's new owner says he's building a tech company. Come again?
▼ + stars: | 2024-07-08 | by ( Peter Kafka | ) www.businessinsider.com time to read: +6 min

But he is definitely leaning on the idea that he's building a media company that is also a tech company. That's partly because David Ellison isn't a tech mogul. But this reminds me a bit of the 2015 era when digital publishers like BuzzFeed and Vox Media told investors they weren't media companies but tech companies that made media. The bigger problem with the tech + media pitch isn't that tech and media aren't intertwined. AdvertisementThe real problem that Paramount — and just about every other big media company — has these days isn't that its tech isn't good enough.

Persons: —, David Ellison, Ellison, he's, David Ellison's, Larry Ellison —, We've, David Ellison isn't, Steve Jobs, Jobs, John Lasseter, it's, He's, Lasseter, That's, Rich Greenfield, It's Organizations: Service, Hollywood, Paramount, Media, Technology Enterprise, Business, Oracle, Apple, Pixar, Disney, Vox Media, Netflix, YouTube, Lightshed

☆ CNBC Daily Open: Amazon enters $2 trillion club
▼ + stars: | 2024-06-27 | by ( Abid Ali | ) www.cnbc.com time to read: +3 min

This report is from today's CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. The yield on the 10-year Treasury rose as investors parse comments from Fed officials and await key inflation data due Friday. $2,000,000,000,000Amazon's market capitalization surpassed $2 trillion for the first time on Wednesday, joining the ranks of tech giants like Apple and Microsoft. YouTube dominanceAlphabet's YouTube, the pioneer of user-generated content, continues to dominate media consumption, now accounting for nearly 10% of all TV viewership in the U.S.

Persons: Annie Palmer, Elliott Management, Sanjay Mehrotra, Rich Greenfield, Piper Organizations: CNBC, Dow Jones, Nasdaq, Nvidia, Apple, Microsoft, Southwest Airlines, Delta, Micron, YouTube, Nielsen, Netflix, Media, Disney, Warner Bros Locations: Shein, U.S

☆ YouTube dominates streaming, forcing media companies to decide whether it's friend or foe
▼ + stars: | 2024-06-26 | by ( Alex Sherman | ) www.cnbc.com time to read: +15 min

But media companies such as Netflix, Disney and Warner Bros. Those competing truths have led media and entertainment companies to concoct a wide array of strategies to combat the growing threat. John Lamparski | Getty ImagesEarlier this year, YouTube Chief Executive Officer Neal Mohan announced that users watch more than 1 billion hours of YouTube content on TV screens each day. Disney has made bespoke YouTube content for its new preschool series "Disney Junior's Ariel," which debuts June 27, to introduce the mermaid character to kids. That's YouTube 2.0."

Persons: Rich Greenfield, it's, Tara Walpert Levy, Nielsen, John Lamparski, Neal Mohan, Michael Nathanson, Kevin Mayer, Disney, Brittany Broski, LightShed's Greenfield, isn't, John Keeble, Mayer, That's, Ariel, Winnie, " Mayer, NBCUniversal, NBCUniversal's, Nathanson, MrBeast, Jimmy Donaldson, Monica Schipper, we've, Broski, David Livingston, incentivizes, Michelle Khare, Gilbert Flores Organizations: Alphabet's YouTube, Hollywood, YouTube, it's, Netflix, Disney, Warner Bros, Getty, Google, Comcast, Media, ExCel, Entertainment, Bloomberg, Amazon, Nickelodeon, HBO, Penske Media Locations: U.S, —, York, Hollywood, London, That's, Los Angeles, Brittany, Anaheim , California, AdSense

☆ Former Apple bear turns neutral after WWDC event
▼ + stars: | 2024-06-14 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailFormer Apple bear turns neutral after WWDC eventWalter Piecyk, Lightshed Partners, joins 'Fast Money' to explain why he is neutral on Apple following the World Wide Developer Conference.

Persons: Walter Piecyk Organizations: Former Apple, Lightshed Partners, Apple, Conference

☆ The media industry is facing a real challenge, says LightShed Partners' Rich Greenfield
▼ + stars: | 2024-05-30 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe media industry is facing a real challenge, says LightShed Partners' Rich GreenfieldRich Greenfield, LightShed Partners partner and co-founder, joins 'Squawk Box' to discuss news of activist investor Nelson Peltz selling his entire stake in Disney, state of the media industry, and more.

Persons: LightShed, Rich Greenfield Rich Greenfield, Nelson Peltz Organizations: LightShed Partners Locations: Disney

☆ WSJ: T-Mobile & Verizon in talks to carve up U.S. Cellular
▼ + stars: | 2024-05-10 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWSJ: T-Mobile & Verizon in talks to carve up U.S. CellularWalter Piecyk, LightShed Partners, joins 'Squawk Box' to discuss news that T-Mobile and Verizon are in talks to carve up regional carrier U.S. Cellular, who stands to benefit from the deal, state of the telecom and home broadband market, and more.

Persons: Cellular Walter Piecyk Organizations: Mobile, Verizon, Cellular, LightShed Partners, U.S . Cellular

☆ The root problem facing streamers is the lack of daily usage, says LightShed's Rich Greenfield
▼ + stars: | 2024-05-09 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe root problem facing streamers is the lack of daily usage, says LightShed's Rich GreenfieldRich Greenfield, LightShed Partners co-founder, joins 'Squawk Box' to discuss Warner Bros. Discovery's quarterly earnings results, whether the company can retain its NBA rights, the new streaming bundle with Disney+ and Hulu, state of the streaming landscape, and more.

Persons: LightShed's Rich Greenfield Rich Greenfield Organizations: LightShed Partners, Warner Bros, NBA, Disney Locations: Hulu

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