FRANKFURT, July 23 (Reuters) - Mercedes-Benz (MBGn.DE) is making China, the world's top auto market, central to its next electric vehicle (EV) campaign starting in 2025, its CEO told German magazine Automobilwoche.
From 2025, all of Mercedes-Benz's new vehicle platforms will only make EVs under a strategy the German luxury automaker outlined in 2021.
A senior executive told Automobilwoche the models the company plans to launch in China based on the upcoming MB.EA platform were being reviewed to ensure they better meet the needs of local customers, singling out space and digital content.
China remains the most relevant market for Germany's automakers, but local brands are in control with an 81% share of the Chinese EV market in 2022, Counterpoint Research found.
China also has a significant stake in Mercedes-Benz, whose top two shareholders are Beijing Automotive Group Co Ltd (1958.HK) and Geely (GEELY.UL) Chairman Li Shufu.
Persons:
Ola Kaellenius, Automobilwoche, Li Shufu, Christoph Steitz, Barbara Lewis
Organizations:
Benz, Mercedes, EV, Research, Beijing Automotive Group Co, HK, Thomson
Locations:
FRANKFURT, China, Berlin, Ukraine