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Top related persons:
Ryan Briganti - 2 Alberto Leyes - 2 Andrew Messina - 2 Messina - 2 Mark Marshall - 2 Jenny Wall - 2 ” - 1 “ We’ve - 1
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3 mentions found


☆ Automakers are getting back into advertising's biggest arena: The NFL
  + stars: | 2024-09-09 | by ( Michael Wayland | Lillian Rizzo | Lillian Rizzo Covers Media | ) www.nbcnews.com   time to read: +7 min
GM declined to discuss details of the spending, including how much of that amount is specifically tied to NFL advertising, but reiterated it remains significantly lower than historic levels. “The impact of the NFL on the automotive advertising industry is really very, very substantial,” said Alberto Leyes, head of product strategy at Guideline. Guideline reports viewership of NFL broadcasts grew about 7% over the past season, whereas ad spend in NFL programming doubled that pace at 14%. Automotive ad spend increased 17% over the past two seasons and is expected to increase again this year, according to Leyes. Stellantis is expected to soon launch new ads for the NFL season, including around its Jeep brand, but a spokeswoman declined to provide additional details.
Persons: ”, Ryan Briganti, Alberto Leyes, “ We’ve, we’ve, ” Leyes, Andrew Messina, Messina, Mark Marshall, Jenny Wall, Dedra DeLilli, That’s, ” DeLilli, “, DeLilli, Stellantis, Randy Parker, NBCUniversal Organizations: National Football League, Toyota Motor Corporation, Hyundai Motor Company, Detroit, NFL, Toyota, CBS Sports, CBS, Paramount, General Motors, GM, Nielsen, Disney, ESPN, Disney Advertising, Hyundai, Mercedes, Benz, Nissan Motor, Chrysler, Brands, Sunday, NBC, Automotive, Toyota North, Olympics, Hyundai Motor America, CNBC, Comcast, NBC Sports, NBC Olympics, Games Locations: Messina, U.S, Toyota North America, Paris
☆ Automakers are getting back into advertising’s biggest arena: NFL
  + stars: | 2024-09-07 | by ( Michael Wayland Lillian Rizzo | Michael Wayland | Lillian Rizzo | ) www.cnbc.com   time to read: +5 min
GM declined to discuss details of the spending, including how much of that amount is specifically tied to NFL advertising, but reiterated it remains significantly lower than historic levels. Last NFL season, automakers were the most-seen brand industry, with more than 10% of TV ad impressions, according to ad data company iSpot. Guideline reports viewership of NFL broadcasts grew about 7% over the past season, whereas ad spend in NFL programming doubled that pace at 14%. Automotive ad spend increased 17% over the past two seasons and is expected to increase again this year, according to Leyes. New ad campaignsToyota, as the "Official Automotive Partner of the NFL," launched a new ad campaign for the NFL season this week called "Roll Deep."
Persons: Ryan Briganti, Alberto Leyes, we've, Leyes, Andrew Messina, Messina, Mark Marshall, Jenny Wall Organizations: NFL, National Football League, Toyota Motor Corporation, Hyundai Motor Company, Detroit, Toyota, CBS Sports, CBS, Paramount, General Motors, GM, Nielsen, Disney, ESPN, Disney Advertising, Hyundai, Mercedes, Benz, Nissan Motor, Chrysler, Brands, NBC, Automotive, Baltimore Ravens, Kansas City Chiefs Locations: Messina, U.S
☆ Taking a secret 'hush trip' could help with burnout — but might land your company a surprise tax bill
  + stars: | 2023-02-02 | by ( Hannah Towey | ) www.businessinsider.com   time to read: +5 min
More remote workers are traveling without their employer's permission, also known as "hush trips." "Anybody loves the opportunity to be productive in paradise rather than in their home office," Pokora told Insider. "I think as long as remote work stays an option and working from home in general we're going to see more of this." Hush trips are the most recent addition to the growing lexicon at the intersection of work and travel, joining longtime favorites "bleisure," "workation" and "digital nomad." On the employer's side, hush trips can cause tax and legal headaches if they go on for too long, Courtney Leyes, a partner at the law firm Fisher Phillips, told Insider.
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