download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Mobile-marketing firm Tappa wants to help brands with some of those problems by driving traffic and engagement within mobile apps. The firm is pitching a software-development kit, or SDK, that app publishers can use to create branded mobile keyboards in their apps. The branded keyboards use deep linking to drive people to specific parts of an app. These branded keyboards are opened half a million times each month, Giel said.

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Persons: —, Tappa, Leo Giel, Giel Organizations: Service, Apple, Google, Mobile, Business, Alicorn Venture Partners, Real Madrid