The Google logo is seen in Las Vegas, Nevada, U.S. January 10, 2024.
REUTERS/Steve Marcus/File Photo Purchase Licensing Rights , opens new tabCompanies Google Inc FollowAlphabet Inc FollowJuly 22 (Reuters) - Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the internet.
"Advertising stakeholders will no longer have to prepare to quit third-party cookies cold turkey," eMarketer analyst Evelyn Mitchell-Wolf said in a statement.
"Google's decision to continue allowing third-party cookies, despite other major browsers blocking them for years, is a direct consequence of their advertising-driven business model," Cohen said in a statement.
Reporting by Yuvraj Malik and Jeffrey Dastin in San Francisco; Editing by Devika SyamnathOur Standards: The Thomson Reuters Trust Principles.
Persons:
Steve Marcus, they'd, Anthony Chavez, Chavez, Evelyn Mitchell, Wolf, Lena Cohen, Cohen, Yuvraj Malik, Jeffrey Dastin, Devika
Organizations:
REUTERS, Google, Markets Authority, European Union, General Data Protection, CMA, Office, Electronic Frontier Foundation, Thomson
Locations:
Las Vegas , Nevada, U.S, San Francisco