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I think I use generative AI every day, and it's taken me a year to become comfortable with that intervention and interface," he said. "It's going to lead to better outcomes for them and ultimately and more importantly, better outcomes for our customers." JLL recently launched multiple AI initiatives, including an HVAC energy-optimization platform to help reduce energy and service costs, and JLL GPT, a generative AI project built for the commercial-real-estate industry. AdvertisementFor Dr. Mozziyar, AI's greatest potential in the medical field is its ability to assess patients' conditions. "We want the interaction with AI, or the use of AI, to paradoxically remove the barriers between, in our case physician and the computer," said Dr. Mozziyar.
Persons: Matt Baker, Baker, Mozziyar Etemadi, Etemadi, Peter Miscovich, Miscovich, Mozziyar, JLL, They're Organizations: Service, Efficiency, Dell Technologies, Business, Northwestern Medicine, Dell
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. A new report, "The Future of News: Ad Adjacency Study," challenges this conventional wisdom and indicates the focus on brand safety in news advertising might be misguided. The report also sought to measure how large an audience advertisers might be missing out on by advertising alongside only certain topics. "Brand safety — or at least when it comes to news advertising — really doesn't promote desirable social goals because it defunds the ability to report news." Penn told BI he was hopeful the report would help create a more productive relationship between media publishers and advertisers.
Persons: , Mark Penn, Stagwell, Axel Springer, Donald Trump, Joe Biden, Penn, Gen, Biden, Trump, Maggie Milnamow Organizations: Service, Business, Politico, The New York Times, Street Journal, Washington, Harvard, Harris, Republicans
The company's software, installed at waste-management sorting facilities, uses artificial intelligence to identify misplaced materials in waste streams. Greyparrot devices also catalog what enters the facility so that waste-facility managers can better understand what they're collecting. Data is transforming the way waste-management facilities operateSince 2020, the UK waste-management company Grundon has been using Greyparrot devices in three of its facilities. GreyparrotGrundon's feedback also led to updates in the Greyparrot device's capabilities. AI development is also promising a brighter future for waste-management facilities and their perception.
Persons: Steven Cohen, Druckman, Greyparrot, Grundon, Owen George, George, Cohen Organizations: Service, Columbia University, Environmental Protection Agency, Bollegraaf Locations: United Kingdom, South Korea, United States, Grundon
As the new technology accelerates in skill and ubiquity, business leaders are racing to figure out what the relationship between workers and AI will look like in years to come. Business Insider's virtual event "Human-AI Collaboration: The Key to Workplace Efficiency and Innovation," presented by Dell Technologies, brought together a panel of experts to discuss the trials, triumphs, and future of AI. He discussed the major ways in which Dell is integrating AI into its processes, from increasing productivity for developers to automating content. "There are predictions that we could have two times, three times, even four times the employment demand for new job growth as a result of gen-AI and AI ethicists, AI translators, AI mediators, AI co-creative, AI legal, and compliance experts," Miscovich said. Working with AI from the ground floor can allow businesses to design the parameters that will guide AI's future presence in the workplace.
Persons: Matt Baker, Mozziyar Etemadi, Peter Miscovich, Tim Paradis, Baker, Miscovich, Etemadi Organizations: Service, Efficiency, Dell Technologies, Business, Dell, Northwestern Medicine, AIs
AdvertisementEvans designed her facials business, Saving Faces, to be a calming retreat for her clients. Stella Kalinina for BIBecoming an esthetician set me on a journey to heal myself from the inside out. Stella Kalinina for BIWhen I started my healing journey, I became most connected to my hands. Stella Kalinina for BIFor wellness practices, I started to look at the world around me and find solutions in nature. Stella Kalinina for BIOne of my goals is to pass what I have learned on to my kids.
Persons: , Jenny Evans, It's, facials, couldn't, Evans, Stella Kalinina, BeautyGrass, Evans handmakes, skincare, I've, I'm Organizations: Service, Business, BI Locations: Los Angeles, Santa Cruz
The CMO role at several companies, including Walgreens, Uber, and Starbucks, has been eliminated. A 2023 McKinsey report found that 40% of Fortune 500 companies don't have a CMO or another growth- or customer-related position in their CEO's executive committee. But role models like Rare Beauty's CMO, Katie Welch, offer young marketers hope for the profession's future. "Businesses that are eliminating the CMO role or pulling it into something else, the leadership in those companies don't see the value of marketing," she said. "She knows how to market to Gen Z," Hyams said.
Persons: , Katie Welch, Piper Phillips, Piper Phillips Piper Phillips, Phillips, I've, Natasha Badger, Badger, Katie Welch Lindsey Hyams, Lindsey Hyams, Hyams, Z, Welch, Vijat Organizations: Service, Walgreens, Uber, Starbucks, McKinsey, Fortune, Business, Tru, LinkedIn, Lindsey Hyams Industry Locations:
The Brazilian chefs Leticia Schwartz and Luiza Souza shared their favorite dishes, including feijoada. Souza and Schwartz shared their favorite Brazilian dishes that embody the spirit of Rio during Carnival and beyond. Bar da Gema's fried polenta with oxtail, one of the restaurant's most popular dishes. Nico Schinco for BI"Feijoada is the most iconic food of Brazil and from Rio," Schwartz said. One of Bar da Gema's most popular dishes is coxinha, fried teardrop-shaped dough filled with shredded meat.
Persons: Leticia Schwartz, Luiza Souza, , Schwartz, Nico Schinco, Gema, Kristin Bethge, Souza, Leandro Amaral, Amaral, Rio doesn't, Eduardo Gomes, brigadeiro, Brazil it's, BI Schwartz, hasn't Organizations: Service, Brazil's, BI Souza, Catholic, BI, Rio, polenta, Ash Locations: Rio de Janeiro, Greenwich , Connecticut, Rio, Bahia, Brazil, Brazilian, sprinkles, France, French, Portugal, French Guiana, Rio ., Minas Gerais, Curitiba
The company works on the business-to-business side of the industry, designing and creating scents for various companies worldwide. Givaudan launched Myrissi, its AI tool, last year to demystify fragrance development. A new kind of signature scentSome fragrance brands use tech to decipher scent preferences and create personalized scents. Chaille de Nere told BI he didn't want that to happen in the fragrance industry. While AI's role in the beauty industry has yet to take shape, the fragrance industry is betting on the technology.
Persons: Rachel Herz, Herz, Frederik Duerinck, Hertz, Johan Chaille de, Givaudan, Sandra Kinnmark, Angelica Lonnberg, Caroline Borg, Kinnmark, Duerinck, EveryHuman, TJ, Chaille de Nere, perfumers, Chaille de Organizations: Brown University, NOS, Emotiontech, Hallwyl, NOS Emotiontech, Union Locations: Swedish, Highland, Stockholm, London
Business Insider's upcoming free virtual event "Human-AI Collaboration: The Key to Workplace Efficiency and Innovation" will be on April 23 at 12 p.m. EST. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Business Insider's upcoming editorial virtual event, "Human-AI Collaboration: The Key to Workplace Efficiency and Innovation," presented by Dell Technologies, promises a deep dive into the strategies and insights shaping the future of work. They will be joined by moderator Tim Paradis, Business Insider's future-of-work correspondent. The indispensable role of skill education initiatives in empowering employees to leverage AI technologies effectively.
Persons: , Matt Baker, Mozziyar Etemadi, Tim Paradis Organizations: Business, Efficiency, Service, Dell Technologies Locations: Northwestern
When Lauren Nelda Pascal sewed her first silk bonnet, she wasn't thinking about building a viral TikTok business. Now Pascal's TikTok business account has over 107,000 followers and 2.6 million likes, and Lizzo and other celebrities have featured her products on their pages. But she said the discussion forced business owners to consider how they might pivot their social-media strategy if needed. Unlike on TikTok, businesses using Instagram Reels, Instagram's short-form-video feature, should be more cautious with trending audio. I have a product that I believe in, and so I try to let that bleed through my content," Pascal said.
Persons: Lauren Nelda Pascal, Lolo's, Pascal, , TikTok, I'm, KXAN Austin, Giselle Ugarte, Ugarte, KXAN, Karen North, It's, wasn't, doesn't Organizations: Service, Facebook, Business, Oxford Economics, USC Annenberg Locations: Jacksonville , Florida, TikTok
Better tech could help workers prioritize calls, avoid logistical issues, and catch crucial details. While many people in the industry have acknowledged a need for better emergency tech, its implementation has varied across states. Anthony Mignogna, the chief of communications for Delaware County Emergency Services, recalled using the transcription service while taking a call from someone in danger. Carbyne also recently rolled out an AI-powered triage system designed to help centers prioritize calls during high-volume periods or nonemergency situations. He called on the federal government to step in to help centers access new services.
Persons: , Raquel Lewandowski, John Heinz, Lewandowski, Michael, Brian Fontes, Alex Dizengof, Anthony Mignogna, Mignogna, Carbyne, Heather Hilliard, Dizengof, it's, Karima Holmes, Fontes Organizations: Service, John, Wildlife, Association, Emergency Services, Orleans Parish Communication, Emergency Communications Center Locations: Delaware County , Pennsylvania, Tinicum, Philadelphia, Canada, Carbyne, Delaware, Orleans Parish, Louisiana, Lincoln , Nebraska
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